Company Description
At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.
Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.
We're determined to eradicate any barriers that prevent our people from achieving their fullest potential.
We offer progressive adaptable working options to everyone at all levels - it's not a policy. It's behavior-led and reinforced through our values.
Mental health & wellbeing is something we consider a priority - it's championed by our own people internally and is a regular conversation.
We have a lot of fun - we're constantly looking at reinventing how we're connecting with each other.
Overview
About the role:
The eCommerce Director leads the strategic direction and operational excellence of retail media and marketplace activation across their respective AU/NZ client patch, ensuring best in class delivery, commercial performance and team capability uplift. This role exists to set the gold standard for how Zenith plans, activates, optimises and measures commerce outcomes, ensuring our clients benefit from consistent, scalable, insight driven retail media strategies.




You will define the strategic roadmap for marketplace and retail media growth, establish operating frameworks, and ensure teams are equipped with the tools, knowledge and processes required to deliver high quality, commercially grounded results. You will partner closely with the Head of eCommerce on product evolution, cross team integration and quality governance, while providing day to day leadership, mentorship and strategic guidance to managers, executives and offshore teams.
At its core, this role ensures Zenith delivers disciplined, innovative and future ready commerce solutions that connect media investment to measurable business outcomes, elevating the standard of 'commerce' across the practice.
What you will do with us:

- Lead strategic planning and execution across Amazon Ads & DSP, CitrusAd/Epsilon, Criteo Commerce Max and connected channels (SA360, DV360, The Trade Desk, Meta).
- Ensuring performance excellence and aligned ways of working across AU/NZ teams.
- Defines channel and platform playbooks, category strategies and growth frameworks for clients.

- Directs advanced optimisation frameworks including digital shelf diagnostics, keyword & category analysis, platform audits, research inputs and automation tooling.
- Leads platform maturity plans across retail media networks and marketplace partners.
- Ensures accurate pacing, forecasting,



reconciliation and financial governance across all accounts.
- Oversees strategic use of Amazon Ads technology, DSPs, analytics platforms, Skai, Pacvue, Helium10 and connected tools.
- Leads digital shelf audits, SEO/REO improvement initiatives across marketplaces and retailer sites, category benchmarking, Seller/Vendor Central health diagnostics and marketplace growth assessments.
- Identifies structural opportunities and risks across product pages, pricing strategy and marketplace presence.
- Oversees weekly/monthly/quarterly reporting deliverables across Amazon Ads, Amazon DSP, CitrusAd/Epsilon, Criteo, and other relevant programmatic & performance environments for multiple client patches. Reports to be delivered in excel, powerpoint and email updates based on individual client needs.
- Produces accurate pacing reports with commentary, identifying overspend risk, underspend risk and performance shifts early.
- Conducts trend analysis and provides root cause investigation for variance vs forecast/benchmark.
- Builds, updates and QA's dashboards in Power BI, Looker or similar tools as key tools for overall campaign data review and performance tacking.
- Consolidates data from multiple platforms into unified reporting structures (where relevant when PowerBi dashboards not yet developed)
- Works closely with broader team, analysing optimisation tactics and trends in performance to assist day to day leads with recommendations to drive continual campaign improvement.
- Manages junior team members, providing clarity on expectations and deliverables whilst helping to nurture and grow junior talent, as well as offshore resource.

What You'll Brin

📌 Ecommerce/Retail Director (Sydney)
🏢 Publicis Groupe
📍 Sydney