Brief Description The PR specialist plays a key support role in the execution of public relations and sponsorship activities that enhance brand visibility, community engagement and reputation management. Employment Details 8 Month Fixed Term Contract with possibility to extend. The Role Working closely with the PR & Sponsorships teams, this role supports the coordination, planning, delivery and reporting of PR campaigns, and assists in the coordination of sponsorship activities, particularly within sports. The ideal candidate is highly organised, detail-oriented, and comfortable working across both traditional and digital channels. They will help monitor and report on media coverage, assist in the preparation of communications materials, support stakeholder engagement, and ensure that all PR and sponsorship initiatives align with brand objectives, governance standards, and productivity goals. Confidence in PR campaign planning, an understanding of risk awareness, and the ability to manage multiple priorities in a rapid-paced environment is essential. Position Accountabilities Risk and Governance Accountabilities
- Take all reasonable directions from leaders to comply with the organisation’s workplace health & safety (WHS) protocols. WHS is everyone’s responsibility.
- Identify, assess, and mitigate PR-related risks in line with the company’s risk management and governance frameworks, ensuring all communications comply with relevant legal and regulatory obligations.
- Embed risk management and governance practices into all PR & Sponsorship activities you work on, continuously improving processes and controls.
- Proactively monitor, elevate, and report potential or actual risks or breaches, participating in risk and compliance training and fostering a culture of risk awareness and accountability.




- Collaborate with internal risk and governance functions to ensure alignment and share learnings to inform future actions and continuous improvement.
- Maintain the internal PR risk process frameworks, guides and protocols. Reputational Risk Management and Proactive Messaging
- Support the development, maintenance, and activation of holding statements and crisis communication plans to manage reputational risk.
- Maintain the PR calendar to anticipate and address potential issues, ensuring timely and effective communication to protect and enhance the company’s reputation.
- Serve as a support for media risk response, coordinating cross-functional teams for efficient and unified responses to emerging issues.
- Monitor and assess media risks across diverse communication channels including media, social media and customer feedback. Stakeholder Engagement and Collaboration
- Build and maintain strong, strategic relationships with internal and external stakeholders, including media outlets and journalists as well as marketing, sponsorship, and SEO teams, to ensure cohesive messaging and campaign alignment.
- Coordinate and collaborate in regular cross-functional meetings to plan communications, share insights, and leverage stakeholder expertise for more effective and efficient PR outcomes.
- Collaborate with the SEO, LLM & Content teams to support PR and content activities that drive LLM rankings.




- Collaborate with the internal Sponsorship team on PR opportunities.
- Research and maintain targeted media and journalist lists to support PR activities. Productivity and Innovation
- Assist in driving increased productivity by streamlining PR processes.
- Champion the use of AI tools to automate routine tasks, improve media monitoring, enhance content creation, and optimise reporting, freeing up time for strategic initiatives.
- Monitor and report on the effectiveness of PR activities, using data-driven insights and AI-powered analytics to continuously improve outcomes and demonstrate value. Content and Channel Management
- Collaborate with stakeholders to prepare proactive PR opportunities that build corporate trust and positively position the brand via thought leadership, industry insights, education, information and major announcements.
- Support the coordination, development and delivery of all PR campaign materials.
- Collaborate closely with product marketing managers, product leads and SEO managers to ensure all content (blog posts, press releases, media statements) is being reviewed on time.
- Manage media monitoring platforms and services, setting up alerts and dashboards to track coverage and deliver timely, relevant updates to stakeholders.
- Manage a regular schedule of accurate, insightful reports on media coverage, trends, and PR effectiveness, distributing key findings to relevant internal teams. Sponsorships
- Assist the Sponsorship team in the coordination and execution of sponsorship campaigns and activations.
- Aid in the preparation of sponsorship presentations, and reporting materials by gathering data, drafting content, and liaising with relevant stakeholders.
- From time to time you may

📌 PR Specialist (Brisbane)
🏢 Auto & General Australia
📍 Brisbane