Working closely with the Brand, Growth and Lifecycle Marketing teams, you'll provide the analysis and recommendations that help identify opportunities, improve campaign effectiveness, and deepen customer understanding. You'll act as the link between Marketing and Data & Analytics, ensuring decisions are supported by robust evidence and meaningful customer intelligence. This is an opportunity to have a direct impact on business outcomes. You'll help improve acquisition performance, strengthen customer engagement, support retention strategies and optimise marketing investment. Working as part of an inclusive and cooperative team your

key responsibilities
will include:
- Partner with marketing leaders to provide insights that support strategic and operational decision-making.
- Analyse customer behaviour and identify opportunities to improve acquisition, engagement, and retention outcomes.
- Measure marketing performance and provide recommendations that improve return on investment.
- Support audience development and customer segmentation activities for marketing campaigns.
- Build and validate campaign audiences using Salesforce Marketing Cloud and SQL.
- Develop attribution reporting and performance frameworks that provide a clear view of marketing effectiveness.
- Design dashboards and reporting that help stakeholders monitor performance and make informed decisions.
- Work with the Data & Analytics team to improve data quality, automation and reporting capability.
- Champion data-driven decision-making across the Marketing function.
- Ensure marketing data and reporting methodologies are governed appropriately and applied consistently. What sets you up for success
- Experience in marketing analytics, customer analytics, or a similar insights-focused role.




- Strong capability in analysing customer behaviour and marketing performance.
- Experience measuring campaign effectiveness and translating findings into practical recommendations.
- Knowledge of customer segmentation and audience development approaches.
- Experience with Salesforce Marketing Cloud, CRM platforms, or customer data platforms.
- Strong SQL skills. Experience with Power BI will be highly regarded.
- The ability to explain complex analysis in a way that stakeholders can easily understand and act on.
- Confidence engaging with stakeholders and influencing decisions through data and evidence.
- Strong commercial awareness and an understanding of how marketing contributes to business performance.
- Experience within banking, financial services, or another regulated industry will be advantageous.
- Degree qualification in Analytics, Data Science, Information Technology, Computer Science, Finance, Business, or a related discipline desirable. What we can offer you There’s life at work, and life outside of work – and we understand that. That’s why

we offer
an extensive range of employee benefits.
- Enjoy flexible work arrangements.
- Be supported with leadership and professional development, such as education assistance, mentoring, and emerging leadership programs.
- Generous discounts on home loans, personal loans, insurance and other banking products and services.
- An incentive scheme for exceptional performance,



up to two weeks’ additional purchased leave per year, and novated lease program.
- 12 weeks paid parental leave for the primary care giver, and three weeks for the non-primary care giver.
- Two days’ paid volunteer leave each year to use with a community partner of your choice.
- Employee social clubs in our Perth and Coffs Harbour corporate offices.

About us
Are you looking for a career with endless opportunities? There’s more to us than banking. We are a competitive Australian retail bank with customer-centricity at the heart of everything we do. P&N; Group is amongst the largest customer-owned banking organisations in Australia, represented by P&N; Bank in Western Australia and BCU Bank in New South Wales and southeast Queensland. Our purpose is to enrich the lives of our customers and their communities. Our culture is the sum of how we do things – and we believe it’s a real point of difference. Our culture is shaped by each and every one of us and by joining us, you will shape it too. We empower our people, mistakes are seen as an opportunity to learn, and we encourage diverse thinking. We are driven by a shared purpose and come together to build a workplace of trust and belonging for all. We continue to transform, shape, and develop the products, services, digital tools, and experience

we offer
our customers of today and tomorrow. To help us achieve our ambitious plans, we’re looking for talented individuals to join our teams across all three states and all areas of our organisation. What does our recruitment process look like? The process can include a phone screen, virtual and/or face-to-face interview, psychometric testing, reference checks, and all relevant background checks. At P&N; Group

📌 Senior Marketing Analyst (Albany)
🏢 P&N Bank
📍 Albany