Performance Account Manager (Melbourne)

Performance Account Manager (Melbourne)

21 Oct
|
Zenith
|
Melbourne

21 Oct

Zenith

Melbourne

2 days ago Be among the first 25 applicants At Zenith, we are a connected team with purpose. We are driven to create new perspectives through up-to-date media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer
progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other. ROLE PURPOSE: The Performance Account Manager’s purpose is to assist the team in shaping and defining industry-leading performance media strategies for our clients across Zenith, with the focus to deliver outstanding value whilst working with an integrated service model tailored to their individual needs. This role is a hybrid of media planning/account management as well as campaign implementation/activations across paid search and paid social channels. The Performance Account Manager is accountable for the following key outputs:



Team Management
- Accountable for training executives/coordinators to ensure that they are highly skilled in performance media implementation, with emphasis on paid search and paid social
- Manage the team to ensure account deliverables including campaign set up, reporting, optimisation tactics, quality checks and best practice are adhered to Client Management
- Day to day client team & client contact across all things performance media Craft Expertise
- Confident in compiling strong SEM & Paid Social responses and presenting these directly to clients -with the opportunity to plan other digital channels by assisting the Directors
- Assist agency & client education around all areas of performance media KEY ACCOUNTABILITIES:
- Ensure the Performance Executives are working effectively
- coached, trained, inspired and organised to deliver on targets
- Ensure quality controls are in place from planning/buying/optimisation and reporting for the team
- Build new and existing campaign accounts ensuring a high level of detail is observed and are aligned to the client brief
- Deliver exceptional client service by ensuring smooth operations through the team
- returning emails within 24 hours, and taking care of expectations to deliver on timelines
- Make sure the team are billing/pacing and reporting on spends with 100% accuracy whilst ensuring digital compliance




- Direct and implement the adoption of bid management technology across all client campaigns
- Direct optimisation decisioning and mentor junior members of the team in application of optimisations & setting up bid rules
- identify areas for account improvement and feedback to the paid search team
- Work hand in hand with the Performance Account Director and Planning Teams to develop digital media plans, which are well thought out
- find ways to innovate and answer the marketing challenge
- Compile implementation planning slides with the assistance of wider digital and planning teams and present confidently to clients
- Day to day client team & client contact for the performance media domain
- Work collaboratively with agency partners and tech vendors to deliver best-in-class results YOUR

EXPERIENCE:
- Minimum 4 years experience in media buying/activations across paid search and paid social channels
- ideally in the marketing & advertising industry
- Media planning experience across paid search and paid social is advantageous
- Must have experience and working knowledge of Google paid search platforms (Google Ads, SA360), Meta Ads Manager, DV360, CM360, the Microsoft Advertising platform, as well as key industry tools and key analytics platforms e.g. Google Analytics/GA360
- Ideally has some SEO knowledge and knowledge of how paid and organic search work together ABOUT YOU:
- Media Planning experience
- can write effective implementation planning decks, with 100% attention to detail
- Team management experience
- can effectively motivate, inspire and organise their team to deliver
- Problem solving
- is across workflow, solves problems as they arise, and knows when to escalate issues to the Paid Search Director to help solve problems
- H

📌 Performance Account Manager (Melbourne)
🏢 Zenith
📍 Melbourne

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