About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Step into a pivotal leadership role where you'll leave the tactical implementation behind to orchestrate the future of media connections, turning powerful insights into extraordinary, big‑picture campaigns for Australia's leading brands.

Open Era by WPP Media

Join a Team Shaping the Future of World-Class Marketing

Open Era is a world‑class partnership between WPP Media and Suncorp, one of Australia's largest and most iconic insurance groups. This bespoke agency model brings together the best minds, tools, and technologies to shape the next chapter of growth - powered by openness, intelligence, and orchestration.

We're building a team that thrives on:

- Openness: To change, to collaboration, to accountability.
- World‑Class Standards: Delivering the best work from Australia, for Suncorp.
- True Partnership: Working with transparency and healthy tension - we challenge for better every time.
- Growth Mindset: Focused on outcomes, performance, and policy impact.
- Future Focus: Never complacent, always evolving to meet what's next.

Why Join Open Era?





You'll be part of a dedicated, unified team structured to flex with Suncorp's diverse brand portfolio, including household names like AAMI, GIO, Suncorp, Shannons, Apia, and Vero. These brands are not only leaders in insurance - they're leaders in creativity, ingenuity, and customer connection.

Working on Suncorp means:

- High‑impact creativity: From sport and entertainment partnerships to bold brand storytelling, Suncorp pushes the boundaries of what insurance marketing can be.
- Performance and brand media excellence: A dual focus on driving ROI and building long‑term brand equity.
- Customer experience at the core: Every touchpoint matters - across owned, earned, paid, and shared media.
- Integrated media innovation: Collaborating across data, tech, and content to deliver seamless, effective campaigns.

Embedded Expertise Across the Team

- Data & Analytics - Translating complexity into clarity.
- Technology & AI - Accelerating ambition through innovation.
- OESP Connections Planning - architecting brand ecosystems to deliver brand and performance goals.
- Performance Planning - Driving measurable results and strategic growth.
- Media Activation - sweating every detail of a media execution to optimise for the growth potential.




- Sports & Entertainment - Shaping how Suncorp brands connect with Australians through iconic moments in sport and entertainment.

This is your chance to be part a model that's not just fit for today - but resilient for the future. If you're open to growth, open to challenge, and open to shaping what's next, Open Era is where you belong.

The Role

Location: Sydney

The connections planning team at Open Era bridges the gap between our strategy and investment teams. Our role is to turn insightful strategies into actionable media plans that deliver growth for Suncorp. Connections planners think big picture, collaborating with multiple teams, stakeholders and agencies to ensure campaigns are fully integrated.

- Architect the Big Picture: Step away from the tactical weeds of implementation and focus on bridging the gap between high‑level strategy and actionable media plans.
- Define the Comms Task: Work closely with the strategy team to translate brilliant insights into transparent, actionable communications tasks across the entire consumer journey.
- Lead the Agency Village: Orchestrate overarching, integrated campaigns across paid, owned, earned, shared, and retail touchpoints, collaborating seamlessly with creative, digital, and PR partners.
- Apply Marketing Science: Utilise your deep understanding of marketing science theories (like flighting, recency, and effective reach) to design future‑fit, highly effective media architectures.
- Inspire and Elevate: Mentor a team of bright planners, fostering a culture of strategic excellence and helping them elevate their high‑level comms planning craft.

Ideal Skills and Experience

- A Strategic Mastermind: You bring 8+ year

📌 Connections Planning Director (Sydney)
🏢 Wpp Group
📍 Sydney