ABOUT US

At Custom Fleet we've been using our smarts to make the complex simple for over 40 years. It's the driving force that continues to make us the fleet and leasing leader in Australia and New Zealand today.

When you join Custom Fleet, you're joining a business that is Going Places. With Us, what you do and who you are matter. Being part of our diverse crew means you'll feel welcome, empowered, and have lots of fun celebrating our success (and that sure does feel good). We are a crew of accountable go-getters on a journey of continuous improvement. We collaborate and support each other, working hard to win for our customers, for our business, and for each other. Whilst winning isn't everything, we are proud of our success and love it when we reach the #1 spot.

ABOUT THE ROLE

We are seeking a Product Marketing Manager to lead product marketing across Australia and New Zealand while contributing to global product marketing priorities. This is a 12-month parental cover contract. This role transforms customer, market and competitive insights into compelling positioning, go-to-market strategies and sales enablement that help drive product adoption and commercial success.

Working closely with Product, Sales and Marketing teams, you'll play a pivotal role in ensuring our products are effectively positioned, launched and adopted across the ANZ market. You'll bring a strong understanding of customer needs, market dynamics and competitive trends, while helping influence global product marketing strategies with local market insights.

Lead product marketing activities across the Custom Fleet portfolio in Australia and New Zealand.

Adapt global positioning, messaging,



launches and go-to-market programs for the ANZ market.

Lead and support regional product and solution launches from strategy through execution, adoption and optimisation.

Develop a deep understanding of customers, competitors, market trends and buying behaviours to inform business decisions.

Create compelling positioning, messaging and value propositions that clearly articulate customer outcomes and commercial value.

Develop sales enablement tools including presentations, battlecards, customer stories and messaging guides.

Partner with Product, Sales and Marketing teams to align launch readiness, go-to-market execution and commercial activation.

Provide ANZ market insights that influence global product and go-to-market strategies.

Contribute to global product marketing initiatives, frameworks, personas, segmentation and competitive intelligence programs.

Build strong relationships with internal stakeholders across regions and time zones to deliver successful business outcomes.

EDUCATION & EXPERIENCE

5+ years' experience in Product Marketing, ideally within a B2B technology or SaaS environment.

Demonstrated experience developing positioning, messaging, go-to-market strategies and product launch programs.

Proven experience creating sales enablement resources that support commercial success.





Experience working cross-functionally with Product, Sales and Marketing teams.

Bachelor's degree or equivalent professional experience.

Other:

Experience in fleet, mobility, financial services or other complex solutions-based environments.

Experience working across multiple markets, regions or global teams.

Strong stakeholder engagement experience across diverse business functions.

ABOUT YOU

The successful candidate will portray the following:

Customer Focus

A passion for understanding customer needs and translating insights into meaningful market strategies.

Strategic Mindset

Ability to balance long-term market positioning and growth opportunities with tactical execution.

Commercial Acumen

Solid understanding of how product value, customer outcomes and market opportunities connect to business success.

Communicates Effectively

Strong written, verbal and presentation skills with the ability to tailor messaging for diverse audiences.

Collaborates

Builds strong partnerships and works effectively across Product, Sales, Marketing and global stakeholder groups.

Plans and Aligns

Strong project management capability with the ability to manage multiple priorities simultaneously.

Drives Results

Takes ownership of initiatives and delivers high-quality outcomes in a fast-paced environment.

Influences Stakeholders

Builds credibility through insight-led recommendations and effective stakeholder engagement.

Manages Complexity

Comfortably interprets market, customer and competitive information to inform decisions and strategy.

Other:

Learning Agility

Curious about customers, emerging technologies, market trends and e

📌 Product Marketing Manager (Melbourne)
🏢 Custom Fleet
📍 Melbourne