You will own two things, and do them well. First: the public voice of our CEO (Dr Aifric Boylan, GP and Medical Director) and our CIO/CTO (Jeremy Forrester). Strategy, calendar, ghostwriting, a weekly publishing rhythm including on LinkedIn. Both profiles should read as credible industry voices, not brochure pages. Second: earned media for the business. Build and work a tight list across health trade, digital health and business titles. Pitch, follow up, land coverage. Bylines and features that also earn quality editorial backlinks. You will also keep a one-page group narrative current, and a short issues pack so we are not improvising if scrutiny arrives. All of it inside AHPRA advertising guidelines and TGA rules on prescription medicines. You will not run ads, social channels, or patient acquisition. That sits with marketing. You will not be on a standing crisis roster. Two days only works if you already have the relationships. You will not be building a media list from scratch.

Key responsibilities

Strategy, calendar, ghostwriting, and weekly publishing rhythm for CEO and CIO profiles including LinkedIn

Build and work a tight list across health trade, digital health and business titles

Pitch, follow up, and land coverage that earns quality editorial backlinks

Keep a one-page group narrative current

Work within AHPRA advertising guidelines and TGA rules on prescription medicines

About you

Five or more years in PR, media or corporate communications, with coverage you personally landed — not only briefed an agency





Current relationships in Australian health, science, digital-health or business media (AusDoc, Medical Republic, Pulse+, AFR Health, SmartCompany or equivalent)

Exceptional writer with ghostwriting for executives as a core skill

Experience working in or around a regulated category and ability to work inside AHPRA and TGA rules

Comfortable as the entire PR function on two fixed days

Based in Australia with full working rights

About us

Qoctor is a doctor-owned Australian telehealth group. Since 2016 we have delivered more than 700,000 consultations through AHPRA-registered GPs — real video and phone consults, not questionnaire mills, and no lock-in subscriptions. Alongside qoctor.com.au we run specialist services including Doctors for Weight Loss, Doctors for STI Testing and Doctors for Menopause. The clinical product is strong. The public profile of the business, and of our CEO and CIO, has not kept up.

Permanent part-time, 2 days per week (about 15 hours)

$48,000–$60,000 + 12% super, benchmarked to a $120,000–$150,000 full time equivalent

Open to an ABN / contractor arrangement at $700–$850 per day + GST

Direct access to the CEO and CIO

No comms hierarchy

Genuine part-time design — fixed days, not a compressed full-time job

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📌 Part-Time Exec PR Lead: Direct Access to CEO (Melbourne)
🏢 qoctor
📍 Melbourne