Our client is an established events business based in Melbourne's north. Their Sales, Operations, Warehouse and Floral teams work closely together – alongside clients, venues, suppliers and contractors – to bring each client's vision to life on time, on budget and to an exceptional standard.

As their floral offering continues to grow, they're investing in a dedicated leader to take the department to the next level.

The Opportunity

We're seeking an experienced Floral Manager to lead, develop and manage our client's Floral Department in this newly created, full-time role.

This is a senior, hands-on position where you'll take ownership of the floral function from initial brief through to production and successful delivery. You'll lead the floral team, work directly with clients, support the Sales team to win new business, and drive the development of new floral products and packages – all while keeping a close eye on budgets, labour and margins.

Reporting to the Directors and working closely with Sales and Operations, you'll be part of a collaborative leadership team with genuine scope to shape the future of the business's floral offering. The role is generally structured around a five-day week, with flexibility and weekend work required in line with the events calendar.

Key Responsibilities

Lead, coach and develop the Floral team

Own floral client orders from brief to delivery, on time and on budget

Work with clients and Sales to create floral concepts and win new business

Drive floral product development, including market research, new ranges and pricing

Manage purchasing, suppliers, stock and wastage

Schedule production and labour, coordinating with Operations on event logistics





Manage costs against budgets and support marketing and social media content

Assist with recruitment and training, and report regularly to the Directors

The Ideal Candidate

Proven floristry skills and strong floral knowledge

Experience leading and developing a team

Commercial awareness of budgets, pricing and margins

Confidence with clients, briefs and sales opportunities

Creative product development with a commercial mindset

Excellent organisation and ability to manage competing deadlines

Collaborative, detail-focused and flexible to work weekends as required

Newly created senior role with the opportunity to shape and grow the Floral Department

Direct reporting line to the Directors and a real voice in product and departmental strategy

Competitive salary package based on skills and experience

Full-time role generally structured around a five-day week, in a business that values sustainable workloads

Creative variety across client events, new product ranges and marketing initiatives

A cooperative leadership environment working across Sales, Operations and Warehouse

Please include a portfolio or examples of your floral work with your application, such as photos of past events, installations or arrangements, or a link to your Instagram or website.

If this sounds like you then do not hesitate to apply today as we will be reviewing candidates on an ongoing basis.

Please note: Only shortlisted candidates will be contacted.

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📌 Senior Floral Manager: Lead Creative Team (Melbourne)
🏢 GuidedHR
📍 Melbourne