Meta Ads Strategist - Paid Media for Lead Gen

BC Digital works exclusively with builders and trades businesses.

We help established businesses generate more high-quality leads, win more jobs and grow through paid advertising, video content and lead conversion systems.

We manage Meta and Google Ads, produce video content, build landing pages and set up CRM systems that help our clients turn leads into real work.

We’re growing fast and looking for a Meta Ads Strategist who knows paid media, understands what makes people take action and can manage a portfolio of clients without needing their hand held.

If you enjoy combining data, creative strategy and client relationships to get results, you’ll fit right in.

The Role

This isn't a role where you'll spend all day adjusting budgets and checking cost per lead.

You'll take ownership of a portfolio of client accounts, developing and executing strategies that help builders and trades businesses generate consistent, quality enquiries.

You'll work across paid media, creative scripting, campaign optimisation and client strategy. You'll need to understand not only how to generate leads, but also how to improve the quality of those leads and help clients turn them into booked jobs.

You'll work closely with our video editors, creative team and clients to develop ads that stand out, connect with the right audience and drive action.

What You'll Be Doing

Paid Media & Campaign Management

- Plan, launch and manage Meta advertising campaigns for a portfolio of clients.

- Develop lead generation strategies based on each client's goals, target market, budget and capacity.





- Monitor campaign performance, manage budgets and optimise for results.

- Analyse key metrics, identify bottlenecks and make data-backed decisions.

- Test audiences, offers, hooks, creative angles, landing pages and lead forms.

- Troubleshoot underperforming campaigns and develop clear action plans.

Creative Strategy & Scripting

- Develop creative strategies that connect with the right target audience.

- Write video ad scripts, hooks and concepts that grab attention and generate qualified enquiries.

- Brief video editors and creative team members on what to produce and why.

- Analyse creative performance and use the data to guide the next round of content.

- Understand how offers, messaging, proof and creative angles influence lead quality and conversion.

Client Strategy & Account Management

- Manage a portfolio of clients and take ownership of their advertising performance.

- Communicate with clients, explain results and set clear expectations.

- Identify opportunities to improve lead quality, sales conversion and overall campaign performance.

- Develop strategic recommendations based on campaign data and client feedback.





- Build robust client relationships through proactive communication and consistent execution.

- Keep account plans, reporting and internal workflows up to date.

What We're Looking For

You'll need:

- At least 2 years of hands-on Meta Ads experience.

- Previous experience working in a digital marketing agency.

- Experience managing multiple client accounts at the same time.

- A strong understanding of Meta Ads Manager, campaign structures, testing and optimisation.

- Proven experience running lead generation campaigns, ideally for service-based businesses.

- The ability to write compelling video ad scripts, hooks and creative briefs.

- Strong analytical skills and the ability to turn performance data into clear actions.

- Excellent communication skills and confidence dealing directly with clients.

- A proactive, organised mindset and the ability to take ownership of your work.

You'll stand out if you have:

- Experience working with builders, tradies, home improvement companies or other high-value service businesses.

- Experience generating leads for businesses with longer sales cycles and higher-value jobs.

- An understanding of lead qualification, landing pages, CRM systems and sales follow-up.

- Experience working with video editors, content creators or in-house creative teams.

- Experience using GoHighLevel, Google Sheets and client project management platforms.

- A track record of improving campaign performance beyond simply lowering cost per lead.

What Success Looks Like

In this role, success means:

- Your campaigns consistently generate relevant enquir

📌 Meta Ads Strategist (Sydney)
🏢 BC Digital
📍 Sydney