Join the Team Behind Australia's Greatest Racing Carnival

Are you a commercially driven sales professional who thrives on building relationships, uncovering new opportunities and bringing exciting events to life? Do you enjoy working in a dynamic environment where every day presents a new challenge and the opportunity to create something memorable?

We're looking for a proactive and results-focused Sales Executive (Outdoor Events) to help grow and commercialise the iconic Flemington precinct through outdoor events, experiences and strategic partnerships.

At the Victoria Racing Club, we're not just home to the Melbourne Cup Carnival. We're a year-round destination that delivers unforgettable events and experiences, connecting people through sport, entertainment, culture and community.

About the Opportunity

We're seeking an energetic Sales Executive (Outdoor Events) to drive revenue growth through the commercialisation of outdoor event opportunities across the Flemington precinct.

Reporting to the Head of Corporate Sales, you'll identify and secure new business opportunities, build long-term client relationships and manage the sales process from initial enquiry through to negotiation and contract execution.

Working closely with internal stakeholders, clients, event organisers and industry partners, you'll play a key role in positioning Flemington as one of Australia's premier outdoor event destinations.

If you're passionate about events, enjoy building strong commercial partnerships and are motivated by achieving results, we'd love to hear from you.

What you'll be responsible for

Business Development & Sales Growth





- Identifying and securing new outdoor event opportunities across the Flemington precinct.
- Proactively generating leads, responding to briefs and pursuing new business opportunities.
- Growing existing client accounts and developing long-term commercial partnerships.
- Contributing to the implementation of strategies that expand and diversify outdoor event offerings.

Commercial Negotiation & Contract Management

- Managing the full sales cycle from enquiry and feasibility assessment through to proposal development and contract execution.
- Preparing quotations, proposals and commercial submissions that deliver value for clients and the VRC.
- Negotiating mutually beneficial agreements that maximise commercial outcomes.
- Ensuring all contractual, legal and policy requirements are met.

Client & Stakeholder Relationship Management

- Building and maintaining solid relationships with clients, event organisers, suppliers and industry partners.
- Providing exceptional customer service throughout the sales and event planning process.
- Collaborating closely with internal departments to ensure effective event planning and delivery.
- Supporting seamless handovers to operations teams and hospitality partners.

Market Insights & Strategic Opportunities

- Monitoring market trends, competitor activity and emerging opportunities within the outdoor events sector.




- Using customer and market insights to inform sales strategies and business development initiatives.
- Identifying innovative opportunities that drive growth and enhance Flemington's event offering.
- Contributing market intelligence and recommendations to support future commercial success.

Event Support & Performance Reporting

- Supporting outdoor event delivery where required.
- Maintaining accurate booking, pipeline and sales records.
- Preparing sales, market and performance reports.
- Contributing to event-related reporting requirements, including stakeholder and community communications.

What your background includes

- Experience in sales, business development, events or venue commercialisation.
- A proven track record of achieving revenue targets and securing new business opportunities.
- Strong commercial acumen and negotiation skills.
- Experience managing client relationships and delivering exceptional customer service.
- Excellent written and verbal communication skills.
- Ability to influence and build relationships with stakeholders at all levels.
- Strong organisational skills with the ability to manage multiple priorities simultaneously.
- Experience working in a fast-paced, customer-focused environment.
- High level of computer literacy, including proficiency in Microsoft Office applications.
- A passion for events, entertainment, hospitality or major venues.

About You

You're a self-motivated sales professional who loves connecting with people and uncovering opportunities.

You bring a commercial mindset, strong relationship-building skills and a genuine passi

📌 Sales Executive (Melbourne)
🏢 Victoria Racing Club
📍 Melbourne