Job Description
Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration. Key Performance Indicators: Increase lead volume and conversion rates Grow brand awareness and engagement Launch campaigns on time and within budget Improve CAC and marketing ROI Maintain solid pipeline through segmentation

Qualifications:
Bachelor’s degree in Marketing, Business, or related field 5+ years marketing management experience Proven track record in campaign performance metrics Experience with CRM and marketing automation tools Strong understanding of market research and positioning Required

Skills:
Marketing analytics and reporting, SEO/SEM and paid media (Google Ads, Meta), Marketing automation (HubSpot,



Marketo), CRM management (Salesforce), Content strategy and campaign execution, A/B testing and experimentation, Strategic thinking, Leadership and team management, Cross-functional collaboration, Data-driven decision making Qualifications

Bachelor’s degree in Marketing, Business, or related field 5+ years marketing management experience Proven track record in campaign performance metrics Experience with CRM and marketing automation tools Strong understanding of market research and positioning Marketing analytics and reporting SEO/SEM and paid media (Google Ads, Meta)

📌 Workplace Relations Strategy Lead (Melbourne)
🏢 Metro Trains Melbourne
📍 Melbourne