We're Heidi. We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties.

We're Heidi. We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties. Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s capacity for care and strengthen the human connection at its heart. We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again. We’ve grown annual recurring revenue from $1 million to $50 million in two years. To go further, we’ve secured US$340 million: a $100 million Series C led by Blackbird, with Phoenix Court, Point72 Private Investments and Headline, alongside a $240 million growth investment led by General Catalyst’s Customer Value Fund. If you want to join us in doing work worth shipping, jump in.

The role

The Lifecycle team is Heidi's engine for revenue growth through behaviorally triggered campaigns, and the strategic comms partner for the rest of the business.



We run experiments across the whole user journey: onboarding current clinicians, converting trials to paid, waking up dormant users and holding onto the ones at risk of leaving. Every program ships with a holdout. Every program gets measured. It either earns its place or it gets killed. You'll be the operator behind those programs, owning initiatives end to end from problem definition and business case through experiment design, build, launch and post-launch optimisation, alongside product, data, finance and the regional teams. The job sits where commercial judgment meets technical depth: you'll build in Braze, measure in Amplitude, and treat LLMs, agents and automation as infrastructure that multiplies what one operator can ship. A traditional marketing background is not a prerequisite. If you come from engineering, growth, partnerships or analytics and want to get closer to execution, this is a hands-on role where your analytical toolkit shows up directly in revenue. Clinicians trust Heidi with their working day, so the bar for what lands in their inbox is high. You'll help hold it.

What You'll Do

Own programs across the lifecycle portfolio (activation, paid conversion, reactivation and churn prevention) end to end, from problem definition and business case through to post-launch optimisation, accountable for performance against incremental ARR. Build the campaigns behind those programs in Braze:



canvases, triggered flows, segmentation, personalisation logic and QA. Design experiments that hold up. Clean cohorts, holdout groups, variant structures and suppression rules that make incremental impact measurable. Keep the measurement foundations honest, with automated dashboards in Amplitude and Omni and documented attributes, events and triggers. Wire up the campaign plumbing with engineering: HTML templates, webhooks, APIs and transactional sends. Reach for AI before manual process. Build agents and automations across QA, content, reporting and campaign operations, and help shape how we govern AI-assisted sending to a clinical audience. Tailor programs for local markets with product, data and regional teams, including campaigns in priority non-English languages. Run stakeholder comms through our tiered process, including time-critical operational sends.

If we'd worked together the last 6 weeks

You'd have rebuilt the trial-to-paid canvas in Braze, run it against a holdout, and walked out with a defensible number for what the change was worth. You'd have killed a reactivation program that looked healthy on open rates and moved nothing in revenue, then written up why so nobody rebuilds it in six months. You'd have shipped an agent that QAs every canvas before launch, catching broken Liquid and mis-scoped segments before a clinician ever sees them. You'd have sat with a regional team on a priority non-English market and localized an activation flow instead of translating it. You'd have pushed a time-critical operational send to a large segment on a few hours' notice, with the suppression rules right the first time.

What You'll Need

1-3 years in strategy consulting, engineer

📌 Automation & Lifecycle Specialist (Melbourne)
🏢 Heidi
📍 Melbourne