A well-established Western Australian engineering and fabrication group is looking for a Product Marketing Manager to lead its digital marketing. The business designs, engineers and manufactures custom safety and maintenance solutions and a range of standard products for major mining, resources and Defense customers across Australia.
The role You’ll own how the company's products are positioned, launched and found online. You will:
Develop positioning and messaging for the product brands and standard ranges
Plan and run digital campaigns across email, LinkedIn, search and the website
Manage HubSpot day to day, including forms, email workflows, lead scoring and reporting
Create product pages, datasheets, case studies and launch content
Equip the sales team with the material they need and pass on qualified leads
Report on traffic, leads and pipeline, and adjust campaigns to improve them
About you
Around 4-7 years in B2B product or digital marketing,
ideally in manufacturing, industrial supply, mining services or engineering
Strong hands-on HubSpot skills; certification is an advantage
Solid knowledge of SEO, email, LinkedIn and Google Analytics
Clear writer who can turn technical products into simple, persuasive messages
Data-driven and keen to work closely with sales, design and engineering
Why join
Own the digital marketing for a growing Western Australian manufacturer
Promote products that are used by some of Australia's biggest resource and Defense customers
Work alongside in-house design, engineering and R&D; teams
[Add perks and package details once confirmed]
Please note: applicants must have full, unrestricted work rights for Australia. Only candidates who meet this requirement will be considered.