We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose The key purpose of the Research Analyst role is to transform research and data into actionable insights that support business decision-making across Vicinity. This role is responsible for collecting, analysing and interpreting information from a range of sources to understand consumers, retailers and market trends.

The Research Analyst supports the delivery of market research and Voice of Customer programs, helping to identify opportunities, answer business questions and generate meaningful insights. Working closely with stakeholders across the business, the role delivers clear reporting, manages projects effectively and supports evidence-based decision‑making. Success in this role requires strong organisation, curiosity and ownership.

Key Accountabilities Research & Insights

Design and deliver market research and Voice of Customer programs using quantitative and qualitative research approaches.

Analyse research, data and feedback to identify trends, barriers and opportunities.

Translate findings into actionable insights and recommendations that inform business decisions.

Stakeholder Engagement & Communication

Build relationships with stakeholders across the business to understand priorities, challenges and information needs.

Gather perspectives from consumers,



retailers and other stakeholders to broaden understanding and inform research.

Communicate insights through clear, engaging and audience-appropriate reporting and presentations.

Project Delivery & Development

Manage multiple projects and priorities, ensuring deliverables are completed accurately and within agreed timelines.

Maintain strong governance practices, including documentation, quality assurance and proactive risk management.

Continuously build capability by exploring new tools, research methods and approaches to solving business problems.

Key Role Relationships

Research & Insights

Marketing

Property Management

Retail Media

Data

Market Research & Management Consultancies

Experience & Capabilities ESSENTIAL EXPERIENCE (what you have done)

Degree in Business, Marketing, Research, Statistics, Psychology or a related discipline.

Delivered research, insights or analytics projects from design through to reporting.

Applied quantitative and/or qualitative approaches to answer business questions.

Developed reports, presentations and recommendations for stakeholders.

Market research agency, behavioural research, or consulting experience highly regarded.

CRITICAL KNOWLEDGE (what You Need To Know)

Ability to conduct robust, accurate and reliable research processes.





Strong understanding of quantitative and qualitative research methodologies.

Ability to develop questionnaires/discussion guides and generate actionable insights.

Knowledge of consumer, retailer and stakeholder behaviours, needs and motivations.

Ability to learn and apply recent tools, technologies and approaches to support insight generation and decision‑making.

CAPABILITIES (what You Can Do)

Develop Strong Stakeholder Relationships – Identify, nurture and strengthen diverse stakeholder relationships – Foundational.

Strategic Thinking – Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long‑term goals – Foundational.

Consumer‑Led – Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy – Intermediate.

Customer Focused – Understand various customer stakeholders and always consider their needs when making decisions – Intermediate.

Data Driven Decision Making – Use data, metrics and facts to guide decisions, rather than relying on intuition or experience – Intermediate.

Digital Acumen – Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space – Intermediate.

Demonstrate Financial Acumen – Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term – Foundational.

Problem Solving – Use logic and methods to solve problems with effective solutions – Intermediate.Effective C

📌 Research Analyst (Melbourne)
🏢 Vicinity Centres
📍 Melbourne