The opportunity

A Gold Coast founder has built a members-only luxury travel club for owners of high-value homes (A$2.4M+, or A$2.85M+ in Sydney). Members exchange homes using points instead of paying nightly rates: you earn points when others stay at your home and spend them when you travel. Think private travel club, not holiday-rental marketplace. The platform is built. The website sits behind a holding page while the founder recruits a hand-picked group of founding members – 10 lifetime memberships in each of Gold Coast, Sunshine Coast, Brisbane, Sydney and Melbourne – before opening to the public. The founder is a business and technical operator, not a marketer. Letterbox drops into premium suburbs and Mailchimp email automations are already running, but response rates are low. He wants a hands-on marketer to review what's been done, fix it, and then grow the business with him Read this first: it's a startup

Pre-revenue with a handful of members. The founder isn't expecting revenue for at least six months. Startup budgets. You need to make every dollar work – this is not an agency-scale spend. Strategy and hands-on delivery. You'll set the plan and then be inside Mailchimp building and fixing automations yourself – there's no one else to hand it to until the business gets going. No social media at launch. This is a deliberately low-profile, direct-targeting play. The business name stays confidential until the shortlist stage. What the work looks like

Stage 1 – Audit (approx. 2–3 hours)

Review letterbox drop creative, offer, targeting and tracking Review Mailchimp setup:



lists, segments, automations and email content Review the website and sign-up path Deliver a short, prioritised list of what to fix first Stage 2 – Growth plan

A practical plan to fill 50 founding memberships across five cities, then move to paid membership The right channel mix for reaching high-net-worth homeowners – direct mail, email, referrals and partnerships Stage 3 – Ongoing implementation

Run the campaigns: mail drops, email sequences, testing and simple reporting A long-term working relationship as the business grows Must-haves

Hands-on Mailchimp experience building automated journeys – triggers, tags, segmentation and A/B testing. Solid Klaviyo, ActiveCampaign or HubSpot experience is fine if you can work confidently in Mailchimp from day one. Direct mail / letterbox campaigns with measurable response – offer, copy, targeting and tracking (QR codes, unique URLs, offer codes). Experience working with startups or small businesses on lean budgets. Copywriting that lands with an affluent, discerning audience. Comfortable working closely and directly with a founder. Highly regarded

Luxury travel, hospitality, premium real estate or high-net-worth audiences Membership, subscription or two-sided marketplace marketing Founding-member, waitlist or exclusive launch campaigns Based on the Gold Coast or in Brisbane (remote within Australia welcome) Engagement

Fractional / contract via Cemoh Starts with a paid audit; ongoing hours scale with the business Quote your hourly, daily or project rate

📌 Fractional Marketing Lead – Luxury Travel Club Startup (Canberra)
🏢 Cemoh
📍 Canberra