Build five brands. Create content worth watching.

We're looking for an experienced Creative Content Producer to take ownership of content and social media across a portfolio of five growing Melbourne brands spanning automotive, industrial services, vehicle detailing and creative media.

This is a full-time, hands‑on role for someone who can combine professional photography and videography with strong editing, social media strategy and performance analysis.

With a salary of $90,000–$100,000 + super, we're looking for someone experienced, autonomous and ready to bring ideas to the table — not someone who waits to be told what to post.

This isn't an entry-level social media role. We're looking for someone with genuine professional production skills who is equally comfortable behind a professional camera, in an editing suite and inside the analytics that inform what we create next.

We're looking for a hands‑on creative who can walk into a workshop, job site or event, recognise the story in front of them, capture it professionally and turn it into content people actually want to watch.

You’ll have considerable creative freedom and the chance to genuinely shape how our brands are seen.

The Prospect

You’ll work across a portfolio of five brands, each with its own audience, personality and content opportunities.

The businesses span:

- Automotive paint and panel, restoration and performance
- Dry ice blasting and cleaning
- Classic, prestige and enthusiast vehicles
- Premium vehicle detailing and presentation
- Photography, videography and creative media

One day you might be filming a dry ice blasting transformation.





The next could involve shooting a classic Porsche, capturing a detailing transformation, interviewing someone in the workshop or producing content around an event.

There's already a substantial library of photography and video accumulated over several years, along with a constant stream of new projects and opportunities waiting to be captured.

Your job will be to turn all of that into a qualified, consistent and effective content operation.

What You’ll Be Responsible For

You’ll take ownership of the content process from idea through to publication and performance analysis.

This will include:

- Developing content strategies for each brand
- Building and managing content calendars
- Identifying stories and content opportunities within the businesses
- Professional photography and videography
- Shooting on professional camera systems
- Operating gimbals, lighting and audio equipment
- Editing short-form and longer-form video
- Colour grading and photo editing
- Producing Reels and other platform-native content
- Writing captions and developing creative concepts
- Publishing and scheduling content across social platforms
- Monitoring social channels, community engagement and identifying opportunities to interact with our audiences
- Managing and organising our existing photo and video library




- Repurposing existing content into new formatsMonitoring social trends and identifying relevant opportunities
- Reviewing social media analytics and content performance
- Understanding what's working, what isn't and why
- Testing different creative approaches, hooks and formats
- Tracking performance across each brand and providing clear, practical reporting on what's driving reach, engagement and enquiries
- Providing clear recommendations based on performance
- Helping develop campaigns, launches and promotions
- Continually improving the quality and effectiveness of our content

Facebook and Instagram are currently our primary platforms, but we want someone capable of identifying where other platforms — including TikTok, YouTube and LinkedIn — make sense for individual brands.

We Want Someone Who Can Lead This Function

We know our businesses.

We know our customers.

And we have no shortage of interesting things to film.

What we're looking for is someone who understands content and social media better than we do.

We don't want to hand you a list of posts to make every Monday morning.

We want you to look at what we're currently doing, understand our businesses and audiences, identify the opportunities we're missing and help us become significantly better.

You should be comfortable telling us:

"This is working. Let’s do more of it."

And equally:

"This isn’t working. Here’s what I think we should try instead."

We’re looking for someone who won’t simply create content — you’ll help shape how our brands are seen.

What You’ll Bring

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📌 Creative Content Producer (Melbourne)
🏢 Urban Classic Werks
📍 Melbourne