At Lack of Color, we’re passionate about the amazing people we get to work with each day. Not only are they focused, determined and passionate individuals – they’re driven by creativity and inspired by endless possibilities. An exciting opportunity has become available for a Content Manager within the team. Lack of Color is looking to expand and elevate their digital presence, drive engagement and connect with a global community of passionate fans. This role is ideal for someone who thrives in creative environments and understands how to turn social media into a powerful storytelling and sales channel. You’ll take the lead in shaping the brand’s social presence, building a solid community and delivering engaging content that connects with audiences and drives eCommerce and digital growth.

Job Description
Lead end-to-end social strategy across organic and paid channels, driving brand growth, storytelling and revenue. Reporting directly to the Founders & Senior Digital Manager, this role owns content direction, creation, paid social performance, collaborations and partnerships. This is a hands-on strategic role focused on scaling reach, strengthening brand narrative, and converting social audiences into customers.
• Create, oversee and manage engaging, on brand content across all platforms
• Handle posting across social media and digital platforms
• Write compelling copy, captions and stories that align with brand voice and tone
• Collaborate with ambassadors and partners and manage digital assets
• Manage direct messages,



comments and audience interactions across multiple digital channels (social media, Pinterest etc)
• Grow and nurture the online community, respond to messages, and escalate issues when needed
• Build on and manage global program, onboard ambassadors, track performance and continue to strengthen the LOC community
• Coordinate social campaigns, cover live events, plan event content with local team
• Must be able to independently create, execute and comfortable with being in front of camera and featured in the content
• Strong understanding of performance content + conversion focused social
• Experience working closely with paid/whitelisting/influencer amplification Duties & Responsibilities
• Own and evolve the full social strategy across all platforms including content communications from ideation to execution
• Create and oversee engaging content including organic posts, campaigns and user-generated content
• Create, develop and manage content plan across digital and social media platforms that drives brand awareness, engagement
• Collaborate with internal & external teams and partners to manage the creation of content and support product launches, campaigns and promotional activity (video, photo, blogs, copy, written, story telling)




• Copy writing with consideration for optimising content for SEO
• Track web analytics to track content engagement
• Plan and manage the content calendar across key platforms including Instagram, Tiktok, Youtube, Facebook and Pinterest
• Grow brand reach, engagement and community
• Handle daily posting across all social media and digital platforms
• Plan and execute structured content calendars
• Maintain a premium and globally appealing brand image Skills & Qualifications
• 5+ year’s experience managing fashion based social media channels and content creation
• Strong understanding of social platforms, trends, performance and analytics
• Strong content creation and editing skills
• Front facing content role – must be comfortable speaking to camera and being featured in the content
• Experience managing influencer collaborations and community growth
• Creative mindset with strong visual storytelling ability
• Understanding of social commerce + affiliate ecosystems (ShopMy/TikTok/Pinterest etc.)
• Ability to concept content with commercial intent, not just aesthetic/social posting
• Excellent communication and organisational skills
• Passion for fashion and digital culture
• Hands on and proactive
• Self motivated and able to work independently
• Able to work across global territories Please note that only shortlisted candidates will be contacted for an interview, please send your CV and cover letter to [email protected]

📌 Content Manager (City of Gold Coast)
🏢 Lack of Color
📍 City of Gold Coast