At Lifebroker, part of TAL, you'll help shape the future of how Australians access and engage with life insurance through creative digital experiences. In this influential role, you'll drive meaningful improvements across the customer journey, helping more people find the cover they need with greater ease and confidence. By leading digital transformation and creating seamless, customer-focused experiences, you'll contribute to our purpose of helping Australians live a life filled with choices, options and freedoms, while making a measurable impact on business growth and customer outcomes.
In this role you will:
- Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading customer experiences and measurable business growth.
- Own and optimise the end-to-end digital sales funnel to improve conversion, customer satisfaction and revenue outcomes.
- Drive digital transformation initiatives and implement emerging technologies that strengthen capability and competitive advantage.
- Deliver data-led testing and optimisation programs that continuously improve website performance and customer engagement.
- Influence senior stakeholders and partners to align priorities and embed digital best practice across the business.
- Own digital channel performance, leveraging insights and analytics to inform decisions and maximise results.
📌 Digital Channel Manager - Lifebroker (Melbourne)
🏢 TAL
📍 Melbourne
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