Role Overview We are looking for an experienced, commercially driven Senior KOL & Strategic Partnerships Specialist to independently lead the execution and growth of our global influencer and creator partnership programme. You will be responsible for managing the full KOL partnership lifecycle — from creator discovery, evaluation and negotiation to creative briefing, content review, campaign execution, performance tracking and financial administration. Beyond traditional sponsored content, this role will develop partnerships that help PU Prime build stronger brand awareness, credibility, organic search visibility, community engagement and qualified audience growth. This includes collaborations across YouTube, Instagram, TikTok, X, Telegram and other relevant platforms, as well as co-hosted webinars, livestreams, community AMAs, product launches, event activations and industry award amplification. We are looking for someone who can hit the ground running, independently manage an active KOL pipeline and deliver measurable marketing results with minimal supervision.

Key Responsibilities
1. KOL Discovery, Evaluation & Partnership Development
• Identify and engage relevant Key Opinion Leaders (KOLs), finance educators, market analysts, traders, YouTubers, content creators and community leaders across priority markets.
• Build and manage the end-to-end KOL partnership pipeline, including sourcing, evaluation, outreach, negotiation, activation and renewal.
• Evaluate potential partners based on audience demographics, engagement quality, content credibility, geographic relevance, brand suitability and commercial potential.
• Conduct audience authenticity checks and assess historical creator performance to identify high-value collaboration opportunities.
• Negotiate partnership fees, content deliverables, usage rights, exclusivity terms and commercial agreements.
• Establish and maintain direct relationships with creators and talent managers to build a sustainable partnership network.
• Identify emerging finance creators and explore new collaboration opportunities aligned with PU Prime's marketing priorities. 2. KOL Content Strategy & Creative Management
• Develop creative briefs, content strategies and collaboration concepts aligned with PU Prime's brand positioning, product offerings and campaign objectives.
• Plan and manage KOL content across key marketing objectives, including:
• Brand Awareness: Broker reviews, brand introductions, creator endorsements and educational content.
• SEO & Discoverability: YouTube broker reviews, app reviews, comparison videos and evergreen search-driven content.
• Product Marketing: Trading platform walkthroughs, Copy Trading features, new instruments and product launches.
• Campaign Amplification: Brand campaigns, AFA sponsorship activations, awards, CSR initiatives and regional launches.
• Community Engagement: Livestreams, webinars, Telegram AMAs, market discussions and creator-led activities.
• Review scripts, video drafts, captions, thumbnails and final deliverables to ensure content quality,



messaging accuracy and brand consistency.
• Provide constructive feedback to creators and agencies to optimise content quality, audience engagement and campaign effectiveness.
• Collaborate with Brand, Product, Social, Creative and Compliance teams to ensure content meets brand and regulatory requirements.
• Ensure creator content remains authentic, engaging and relevant to the creator's audience. 3. Creator Collaborations & Community Growth
• Develop long-term creator partnerships that drive sustained audience engagement, brand affinity and qualified traffic.
• Identify finance educators, analysts and trading experts to collaborate on webinars, livestreams, market discussions and educational initiatives.
• Coordinate creator participation in Telegram AMAs, X discussions, community events and other interactive activities.
• Partner with the Community team to encourage audience growth across PU Prime's owned social media and community channels.
• Develop collaborative content formats, including educational series, market explainers, product demonstrations and creator-led campaigns.
• Explore ambassador programmes and strategic creator partnerships to strengthen PU Prime's presence within trading communities.
• Support creator involvement in regional events, sponsorship activations, product launches and other brand initiatives. 4. Campaign Execution & KOL Operations
• Manage end-to-end KOL campaign execution, from briefing and contracting to content approval, publication and post-campaign evaluation.
• Coordinate partnership agreements, purchase orders, invoices, payment requests and financial settlements.
• Maintain accurate records of partnership budgets, deliverables, publication schedules, content approvals and contractual obligations.
• Liaise with Finance, Legal, Compliance and other internal stakeholders to facilitate timely approvals and payments.
• Monitor creator timelines, content usage rights and contractual commitments to ensure successful campaign delivery.
• Proactively resolve operational challenges, creator delays and content revisions.
• Maintain an organised KOL database, content library and campaign performance dashboard.
• Ensure operational efficiency, financial accountability and consistent partnership management processes. 5. Performance Tracking, ROI & Optimisation
• Define campaign KPIs and measurement frameworks aligned with brand awareness, engagement, traffic, community growth and acquisition objectives.
• Monitor and analyse KOL performance across key metrics, including:
• Reach, impressions, video views and engagement rates.
• YouTube watch time,



audience retention and organic search visibility.
• Brand mentions, referral traffic and search discoverability.
• Website visits, landing page clicks and tracked registrations.
• Community growth, webinar registrations and attendance.
• Qualified leads, funded accounts and attributable commercial outcomes, where available.
• Cost efficiency, creator effectiveness and campaign ROI.
• Implement tracking mechanisms such as UTM parameters, referral codes and campaign-specific links to measure performance.
• Prepare regular performance reports with actionable insights, campaign results and optimisation recommendations.
• Evaluate creator performance to identify opportunities for scaling, renegotiation, improvement or discontinuation.
• Differentiate brand-building outcomes from direct acquisition results to ensure accurate performance assessment.
• Recommend budget allocation and partnership investments based on performance, audience relevance and strategic value. 6. Cross-Functional Campaign Integration
• Collaborate with the Brand Manager and Sponsorships & Partnerships team to integrate KOL activities into broader marketing initiatives.
• Support major brand campaigns, including A Clearer Way to Trade, AFA sponsorship activations, product launches and industry award announcements.
• Partner with Social and Community teams to maximise creator content distribution, engagement and audience growth.
• Work with regional marketing teams to identify market-relevant creators and localise collaboration strategies.
• Coordinate with Paid Media teams to explore authorised creator content amplification, whitelisting and paid content usage opportunities.
• Ensure KOL partnerships support PU Prime's overall brand positioning, marketing objectives and business growth priorities. Requirements
• Minimum 3 years of direct, hands-on KOL/influencer marketing experience, experience with finance, investing, Forex, CFD or trading-related creators.
• Proven track record of sourcing, negotiating and independently managing creator partnerships from start to finish.
• Demonstrable campaign results, supported by performance reports, case studies or examples of measurable awareness, traffic, audience growth, leads or acquisition outcomes.
• Strong familiarity with finance/trading creator ecosystems, especially YouTube, Instagram, TikTok, X and Telegram.
• Experience developing influencer briefs, reviewing video content and improving creator-led campaign performance.
• Solid commercial negotiation skills and ability to evaluate partnership value and cost efficiency.
• Hands-on experience managing contracts, invoices, payment requests, budgets and deliverable tracking.
• Proficiency with campaign analytics, UTM tracking, referral links and performance reporting.
• Strong project management, organisational skills and ability to manage multiple creator partnerships simultaneously.
• Proactive, resourceful and comfortable working independently in a fast-paced international marketing environment.

📌 Senior KOL (Sydney)
🏢 PU Prime
📍 Sydney