Senior Business Development Manager – FMCG & Retail Media Shping | Melbourne | Full-time | Base Salary + Uncapped Commission Help shape the future of shopper marketing.
Shping is an Australian shopper engagement and rewards platform connecting brands with over 300,000 Australian shoppers. Unlike traditional retail media networks, Shping provides visibility into purchasing behaviour across multiple retailers. We use these insights to help brands reach relevant shoppers, influence purchasing decisions and measure results through verified purchases. We're expanding our FMCG offering and looking for an experienced, commercially driven Business Development Manager to help accelerate our growth. This is a hands-on role for someone who enjoys winning new business, building strategic relationships and helping shape innovative products. The opportunityWorking directly with Shping's CEO, you'll play a key role in growing our FMCG business through direct brand sales and strategic partnerships with marketing agencies, media companies and other industry partners. You'll introduce brands to our shopper engagement, product trial, cashback, verified reviews and purchase-based marketing solutions. Beyond sales, you'll have the opportunity to influence our commercial strategy, product development and go-to-market approach based on your industry knowledge and feedback from customers. What you'll be doing New Business Development
• Proactively identify, prospect and win new FMCG brand customers through cold calling, networking, industry relationships and targeted outreach.
• Build relationships with brand managers, marketing directors, shopper marketing teams and commercial decision-makers.
• Present Shping's capabilities, develop tailored proposals and manage the full sales cycle from initial contact to closing.
• Build and maintain a strong sales pipeline, taking ownership of revenue targets and new customer acquisition. Strategic Partnerships
• Identify and develop partnerships with marketing agencies, retail media companies, shopper marketing specialists and other potential channel partners.




• Establish mutually beneficial commercial relationships that enable partners to introduce, recommend or resell Shping's solutions to their clients.
• Explore opportunities to integrate Shping's capabilities into existing agency and media offerings. Product & Commercial Strategy
• Work closely with the CEO and product team to identify market opportunities and contribute to the development of new products and services.
• Translate feedback from brands and partners into recommendations for product features, campaign structures, pricing and commercial models.
• Help refine our positioning and go-to-market strategy to better align with FMCG brand objectives. Account Management
• Manage a small portfolio of existing brand customers, maintaining strong relationships and identifying opportunities for repeat campaigns and growth.
• Coordinate with internal teams to ensure successful campaign delivery and customer satisfaction. Who we're looking forWe're looking for an experienced B2B salesperson who understands the FMCG industry, has a strong commercial network and knows how to turn conversations into paying customers. Essential:
• Proven track record of acquiring new B2B customers and consistently delivering sales results.
• Experience selling marketing, media, shopper engagement, consumer insights or related solutions to FMCG brands.
• Strong outbound sales capabilities, including prospecting, cold calling, pitching, negotiating and closing.
• Understanding of FMCG brand marketing objectives, budgets and decision-making processes.
• Ability to independently manage a sales pipeline and build relationships with senior decision-makers.




• Commercially minded, proactive and comfortable working in a growing business where you'll help shape the approach rather than follow an established playbook. Highly regarded:
• Established relationships with FMCG brands, marketing agencies or retail media companies.
• Background in retail media, shopper marketing, consumer insights, loyalty, promotional marketing or performance-based advertising.
• Experience with organisations such as Circana, NielsenIQ, retail media networks, shopper marketing agencies or similar businesses.
• Experience developing strategic partnerships or reseller relationships.
• Experience selling innovative or emerging solutions that require educating the market.
• Ability to contribute commercially to product development and new revenue models. Why join Shping?
• A differentiated offering: Combine cross-retailer shopper insights, targeted engagement, verified product reviews and measurable purchase outcomes.
• Real influence: Work directly with the CEO and contribute to commercial strategy and product development.
• Growth opportunity: Help establish current sales channels and strategic partnerships in the FMCG market.
• Autonomy: Take ownership of your pipeline, relationships and commercial outcomes.
• Reward for performance: Competitive base salary plus uncapped commission.
• Established foundation: Join an Australian technology business with over 300,000 shoppers and existing FMCG brand relationships. Interested?If you're an experienced FMCG-focused salesperson who enjoys hunting for new business, developing strategic partnerships and helping bring innovative solutions to market, we'd love to hear from you. When applying, please briefly tell us:
• What types of FMCG brands or agencies you've sold to.
• What products or services you've sold and your track record in winning new business.
• Whether you have experience developing strategic partnerships or reseller relationships.
• We look forward to hearing from you.

📌 Senior Business Development Manager – FMCG (Melbourne)
🏢 Shping
📍 Melbourne