21 Oct
|
Pearson Electrical Solar & Air
|
Bundaberg Central
21 Oct
Pearson Electrical Solar & Air
Bundaberg Central
Full time or Part-Time | Flexible Working Arrangements | Competitive Salary + Growth Opportunities
Pearson Electrical Solar & Air Conditioning is seeking a creative, highly motivated and forward-thinking Digital Marketing & Content Creator to join our growing Bundaberg-based business.
We want someone who takes ownership of their work, brings fresh ideas to the table and has the drive to help take our brand to the next level.
This isn't your typical desk-based marketing role.
One day you could be on-site filming a solar or battery installation, capturing drone footage or creating engaging social media videos. The next, you could be planning and launching Google Ads and Meta campaigns, analysing performance and developing new ways to generate quality leads.
We're looking for someone who enjoys being hands-on, takes pride in their work and wants the opportunity to grow alongside an expanding local business.
What you'll be doing
Content Creation & Video Production
- Visit job sites to capture high-quality photos and videos of solar, battery and air conditioning installations.
- Film and edit engaging videos for Facebook, Instagram, TikTok, YouTube and other digital platforms.
- Capture professional drone footage of completed installations and projects.
- Create short-form videos, reels, customer testimonials, educational content and advertisements.
- Work closely with the business owner and team to develop authentic, engaging content.
- Develop creative concepts and advertising campaigns that stand out from competitors.
Digital Advertising & Lead Generation
- Create, manage and optimise Google Ads campaigns.
- Develop and manage Meta advertising campaigns across Facebook and Instagram.
- Create targeted campaigns designed to generate genuine customer enquiries.
- Monitor advertising budgets, campaign performance, cost per lead and conversions.
- Test different advertisements, audiences and creative approaches to improve results.
- Help develop strategies to increase brand awareness, enquiries and sales opportunities.
Social Media, Trends & Creative Strategy
- Proactively research emerging social media trends, advertising techniques and new marketing opportunities.
- Stay ahead of changes in digital platforms, algorithms, content formats and consumer behaviour.
- Identify trends early and turn them into creative, relevant content for our business.
- Bring fresh ideas and innovative strategies to the table without waiting to be asked.
- Research competitors, successful campaigns and industry developments to keep our marketing ahead of the curve.
- Experiment with new technologies, AI tools and creative approaches to continually improve our content.
- Manage and grow our social media presence.
- Plan, schedule and publish regular engaging content.
- Develop content calendars and ongoing advertising strategies.
- Maintain consistent branding across our digital platforms.
What we're looking for
Passion is our number one priority.
We're not simply looking for someone who can operate a camera, edit videos or schedule social media posts.
We're looking for someone who genuinely loves what they do.
Someone who is naturally curious, self-motivated and always looking for the next big idea.
The ideal person will:
- Have a genuine passion for digital marketing, content creation and social media.
- Be proactive and self-driven, constantly researching trends, strategies and creative opportunities.
- Think ahead rather than simply follow what everyone else is doing.
- Take initiative, bring their own ideas and confidently put them into action.
- Be willing to experiment, learn new skills and continuously improve.
- Have a strong understanding of what captures people's attention and drives engagement.
- Take ownership of projects and be proud of the results they deliver.
- Be enthusiastic about helping grow a business and building something long-term.
Essential skills and experience:
- Strong video filming and editing skills.
- Experience creating engaging social media content.
- Confidence using cameras, microphones and video production equipment.
- Drone filming experience, with relevant licensing or accreditation where required.
- A good understanding of social media platforms and digital marketing.
- Strong communication skills and a creative mindset.
- Ability to plan, create and deliver content independently.
- Current driver's licence and willingness to visit local job sites.
Highly regarded experience:
- Google Ads campaign management.
- Meta Ads Manager and Facebook/Instagram paid advertising.
- Experience generating leads through digital advertising.
- Google Analytics, conversion tracking and campaign reporting.
- Video editing software such as Adobe Premiere Pro, DaVinci Resolve or CapCut.
- Canva, Photoshop or other graphic design software.
- Experience using AI tools for content production and marketing.
- Previous marketing experience in solar, electrical, construction or trade-based businesses.
You don't need to tick every box.
We value attitude, creativity, initiative and a willingness to learn just as highly as qualifications and experience.
If you're an outstanding content creator with a genuine passion for marketing but still developing your paid advertising skills, we'd still love to hear from you.
Likewise, if you're an experienced digital marketer who enjoys getting behind the camera and creating content, this could be a fantastic opportunity.
What's in it for you?
- Flexible employment: Full-time or part-time opportunities available for the right person.
- Competitive salary: Remuneration negotiable depending on experience and capabilities.
- Career development: Genuine opportunities to grow your role, responsibilities and salary as the business expands.
- Creative freedom: Bring your own ideas and have a real say in our marketing direction.
- Variety: A mix of office-based marketing, hands-on filming, drone work and on-site content creation.
- Direct involvement: Work closely with the business owner, with the ability to implement ideas and see the results.
- Supportive environment: Join an established local business with ambitious growth plans.
- Long-term opportunity: Help build and develop our in-house marketing department.
About us
Pearson Electrical Solar & Air Conditioning is a Bundaberg-based business specialising in electrical, solar, battery storage and air conditioning solutions.
We're passionate about delivering quality workmanship, looking after our customers and continuing to grow our presence throughout the region.
As the business expands, we're looking to bring our marketing and content creation in-house, giving the right person the opportunity to play an important role in our future growth.
How to apply
If you're passionate about content creation, digital marketing and producing work that makes a genuine difference, we'd love to hear from you.
Please submit your resume along with examples of your previous work.
We'd particularly love to see:
- Videos or social media content you've created.
- Drone footage or filming projects.
- Examples of advertising campaigns you've managed.
- Results you've achieved from digital marketing or lead generation, where available.
And most importantly, tell us about a recent trend, creative idea or marketing opportunity that has caught your attention and why.
We want to see how you think, what excites you and the creativity you could bring to our business.
Show us what you can create and tell us why you'd be a great fit for our team.
Applications from candidates seeking either full-time or part-time employment are welcome.
📌 Digital Marketing & Content Creator (Bundaberg Central)
🏢 Pearson Electrical Solar & Air
📍 Bundaberg Central