EMBR Group is a Melbourne-based performance marketing and lead generation company specialising in high-volume customer acquisition.

For more than a decade, we’ve built, scaled and optimised digital acquisition campaigns across some of Australia's most competitive consumer markets, including:

- Property investment
- Home loans and finance
- Car finance
- Insurance
- Financial services
- Consumer comparison and enquiry campaigns

We work with businesses ranging from ambitious SMEs through to major Australian brands.

Our business is built around one thing:

Generating qualified customer enquiries at scale.

We combine paid media, technology, data, landing pages, creative and relentless optimisation to make that happen.

And we're looking for an experienced performance marketer to help us take it further.

THE ROLE

This isn't a role where you'll spend your week preparing marketing calendars, posting organic social content or discussing brand awareness.

You'll be buying media.

You'll be responsible for deploying significant advertising budgets with transparent commercial objectives around:

CPL. Volume. Lead quality. Conversion. Scale.

You'll predominantly work across platforms including:

- Meta Ads
- Google Ads
- YouTube
- TikTok
- Native advertising and emerging acquisition channels

You'll inherit proven campaigns, established infrastructure and meaningful advertising budgets — while also being given the freedom to test new ideas, campaigns, funnels, creative and channels.

Some campaigns may need 50 leads a day. Others may need 500.

Your job is to work out how to get there profitably.





WHAT YOU'LL ACTUALLY BE DOING

You'll be responsible for the performance of a portfolio of paid acquisition campaigns, including:

- Building, managing and scaling paid media campaigns
- Managing substantial daily and monthly advertising budgets
- Working toward defined Cost Per Lead and acquisition targets
- Analysing campaign performance and identifying opportunities to scale
- Developing new audiences, offers, hooks and campaign angles
- Briefing designers and creative resources
- Reporting to senior management and building out meaningful and actionable reports
- Writing and developing advertising concepts and call-outs
- Developing UGC briefs and scripts
- Coordinating with creators, designers, developers and external partners
- Testing landing pages, funnels and conversion journeys
- Identifying creative fatigue before performance declines
- Launching structured creative and audience testing
- Tracking performance across the entire acquisition funnel
- Finding new channels and opportunities for profitable customer acquisition

You won't be expected to personally design every ad, edit every video or build every landing page.

You'll have resources around you.

Your job is to know what needs to be created, tested,



changed or scaled — and drive it forward.

WHO WE'RE LOOKING FOR

We're looking for someone who has already done this at meaningful scale.

You should have demonstrated experience managing paid advertising campaigns where commercial performance mattered .

Ideally advanced Meta and Google Ad knowledge.

Ideally, you've managed campaigns with substantial monthly spend and understand what happens when budgets move from $500/day to $10,000/day — and beyond.

You understand that an ad generating cheap clicks isn't necessarily a good ad.

You think about:

CPL → Lead Quality → Conversion → Revenue → Scale

rather than vanity metrics.

You'll probably be someone who:

- Has strong hands-on Meta Ads experience
- Has experience with Google Ads and/or YouTube
- Understands direct-response advertising
- Understands lead generation funnels
- Is highly analytical but also understands creative
- Can recognise a strong hook almost immediately
- Loves testing
- Is commercially minded
- Makes decisions based on data
- Moves quickly
- Takes ownership of results
- Gets frustrated when campaigns aren't performing — and immediately wants to know why

Experience in finance, property, insurance or other high-value lead generation categories would be highly regarded, but isn't essential.

THIS ROLE IS PROBABLY NOT FOR YOU IF...

Your background is predominantly:

- SEO
- Organic social media
- Content marketing
- Brand marketing
- Communications
- Generalist marketing

Those are valuable disciplines — they're just not what We're h

📌 Advertising Media Buyer (Melbourne)
🏢 EMBR Group
📍 Melbourne