## Marketing Specialist
- Performance MarketingApply: Melbourne Office
- Elizabeth St: Brisbane Office
- Newstead Village: Sydney Office
- George Street: Full time: Posted Today: JR102120

About the Role
We're looking for a Marketing Specialist
- Performance Marketing to join our Digital & Marketing team. Reporting to the Senior Marketing Manager
- Performance Marketing, you'll play a key role in driving customer acquisition and retention outcomes across our digital channels. You'll work closely with internal stakeholders, agency partners and media providers to help optimise and evolve our performance marketing capability.

In this role, you'll analyse and improve the performance of digital marketing activity across channels including Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio. You'll contribute to the execution of performance marketing strategies, identify opportunities for optimisation, support experimentation and personalisation initiatives, and help deliver SEO and Answer Engine Optimisation (AEO) initiatives that improve our visibility across search engines and AI-powered platforms.

You'll collaborate with teams across marketing, product and digital to bring campaigns and projects to life, while supporting reporting, attribution, insights and broader digital marketing maturity initiatives. This is an chance to make a meaningful impact, influence performance outcomes and help shape the future of our digital marketing capability. About YouYou're a digitally-minded marketing professional who thrives in a fast-paced environment and enjoys turning data and insights into meaningful business outcomes. You have experience supporting and optimising digital marketing campaigns and bring a strong understanding of performance marketing channels and best practices.





You're naturally curious, enjoy testing new ideas and are motivated by continuous improvement. You can interpret data, identify opportunities and translate insights into actions that drive results. You build strong relationships with stakeholders, work effectively with agency partners and are comfortable managing competing priorities.

You'll bring a blend of analytical thinking, commercial awareness and a passion for digital marketing. Experience working with digital analytics platforms, paid media channels and search optimisation will help you succeed in the role, along with a proactive mindset and a genuine desire to deliver exceptional customer and business outcomes.

About us
BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees.

Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That's creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities. BOQ Group's inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities,



a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.

In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.Our perksAt BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth.

Our comprehensive benefits package is designed to enhance your well-being, provide financial security, and foster a sense of community and inclusion. Here are just some of the fantastic perks you can enjoy as part of our team:
* Flexible working arrangement
- Balance your work and personal life with ease.
* Discounted financial products
- Enjoy exclusive rates on our financial services across the Group.
* Salary sacrificing options
- Maximise your take-home pay with our salary packaging options.
* Paid parental leave with no minimum requirements
- Spend quality time with your new family member without any worries.
* Purchase additional annual leave
- Need more time off?

You can buy extra leave days.
* Discounted private health insurance plan
- Take care of your health with our special rates.
* Employee Assistance Program (EAP)
- Access confidential support for personal and professional challenges for you and your family
* Access to employee network groups
- Connect with peers through our First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers, and accessibility groups.
* Pride in Diversity membership: We are proud members of Pride in Diversity and actively participate in the Australian Workplace Equality Index.

We are commi

📌 Marketing Specialist (Victoria)
🏢 Boq
📍 Victoria