Senior Campaign Manager (Sydney)

Senior Campaign Manager (Sydney)

21 Oct
|
Lewis Communications
|
Sydney

21 Oct

Lewis Communications

Sydney

TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting-edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness. You can read more here aboutTEAM LEWIS Foundation .

Purpose of the role

The Senior Campaign Manager works with both their clients and their team to ensure the efficient and effective running of their accounts. They clearly understand their clients' objectives and requirements, the commercial terms of their retained accounts and projects, and the level of resource required to service the accounts. Client-facing, Account Managers translate quick but creative thinking into decisive action, providing team management, delegation of tasks, and exceptional media relations skills.





Core responsibilities

Client Management

Builds and maintains robust relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services

Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team

Works closely with the client and Campaign Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services

Adds value to new business pitches by providing support with coordination, content generation, and presentation preparation, in addition to attendance

Schedules, organises and runs regular client meetings and calls, providing consultative advice on tactical communications activity

Media Relations

Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative

Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects

Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels

Utilises networks to create and maximise client coverage, advising on long-form and short-term narratives





Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda

Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles

Content

Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material

Drafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As;, backgrounders and boilerplates, ensuring a consistent level of high-quality content

Works with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms

Digital / Social Media

Uses social media platforms to expand own network, develop media relationships and positively impact client results

Pitches additional digital content including infographics, animations and video to support written content and client aims

Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns

Provides social media insight as well as execution and management of related digital activity

Works collaboratively with the digital team to increase the utilisation of digital services wherever possible

Team working and Development

Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development

Line manages the account team, including coaching, supervision, assessment and review of junior team members

Sets team objectives o

📌 Senior Campaign Manager (Sydney)
🏢 Lewis Communications
📍 Sydney

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