Puffy, a nine-figure D2C brand, is hiring a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy across brand voice, PDP and landing-page copy, AI content workflows, and copywriter development. You will report to the VP – Digital Experience & Conversion and work with CRO and Design to turn content hypotheses into testable work.
Responsibilities include turning product features and customer concerns into persuasive buying arguments, building reusable AI