About the Role:

The Marketing & CRM Specialist plays a key role in driving customer acquisition, engagement, and retention through the execution of high-impact, customer-facing marketing campaigns across digital channels. This role is responsible for owning the end-to-end campaign calendar and lifecycle communications, ensuring timely and effective outreach via traditional and emerging communication methods. Working cross-functionally with the Product, Trading, and Partnerships teams, the Marketing & CRM Specialist ensures all campaigns are aligned with business goals, user segmentation strategies, and performance analytics. The ideal candidate will bring a strong blend of strategic thinking, hands-on execution, and data-driven decision-making to optimise the customer journey and maximise lifetime value.

What you’ll love about BetMakers:

- You’ll be part of a collaborative group that thrives on momentum, celebrates wins, and supports each other to get things done.
- You will be rewarded with an attractive salary package, performance-based incentives and support to see you succeed and achieve your professional goals.
- We are more than a company; we are committed to promoting an inclusive, engaged and empowered workforce.
- Flexible working arrangements with a hybrid working model and access to central CBD office locations.
- Join an excellent team culture, where we encourage growth and learning, ensuring open and transparent communication where having fun is a top priority.
- We offer a generous parental leave policy for both primary and secondary caregivers, available after six months of employment.
- Free access to our Employee Assistance Program (EAP),



providing confidential support and resources for mental health, wellbeing, and everyday life challenges.
- You’ll have the freedom to lead business projects, from concept to execution, and bring bold ideas to life.

Day-to-day:

- Plan and execute weekly communications across Email, Push, SMS, and in-app banners using an integrated CRM platform.
- Own and maintain the marketing campaign calendar, ensuring alignment with product launches, trading activity, and promotional events.
- Build and manage audience segments within the CRM tool, including importing and managing external lists for targeted campaigns.
- Manage and optimise marketing spend, maximising performance through efficient channel planning and campaign optimisation.
- Write creative briefs and manage asset production with the UX team.
- Design and launch lifecycle journeys to support onboarding, churn prevention, reactivation, and ongoing engagement.
- Drive projects from concept to launch, working closely with UX/UI teams to deliver seamless and engaging marketing initiatives.
- Support product communication, coordinating with Product Managers and stakeholders to inform and align on product strategy, updates, and campaign impacts.
- Ensure compliance with marketing regulations and guidelines set by relevant authorities,



including ACMA and other regulatory bodies.

To be successful in the role:

Success in this role comes from a solid blend of technical CRM expertise, campaign execution experience, and cross-functional collaboration. Here’s what will help you thrive:

- Bring 1–5 years of hands-on experience in CRM, digital marketing, or lifecycle campaign management particularly across both acquisition and retention journeys.
- Master CRM tools such as XtremePush, Intercom, Braze, or Customer.io, with confidence building and launching integrated multi-channel campaigns.
- Own the campaign calendar and deliver high-frequency communications with consistency and attention to detail.
- Work cross-functionally with ease, coordinating with Product, UX, and technical teams to deliver aligned and impactful campaigns.
- Leverage your experience in promotions, ideally within wagering, gaming, or app-based environments, to craft relevant and compliant offers. Nice to have not a must
Communicate effectively, both in writing and verbally, to manage stakeholders, brief creative teams, and collaborate with external partners.
- Be a proactive team player, contributing to a positive culture while being comfortable working independently and taking ownership of key initiatives.
- Stay curious and adaptable, with an interest in emerging technologies, evolving marketing trends, and shifting customer behaviours.
- Bring a data-driven mindset, using insights to solve problems and make informed, agile decisions.
Be flexible, with the ability to support campaigns and stakeholders across time zones when needed, including occasion

📌 Marketing & CRM Specialist (Melbourne)
🏢 Global Tote Lankan
📍 Melbourne