Marketing Lead Reference number: ***** Closing date: 11:00pm, Monday 9 November **** Full-time permanent position.
Salary commencing at $100,****** per annum, plus 12% superannuation, commensurate with skills and experience.
Band 6.
The Prospect Moonee Valley City Council is seeking a talented Marketing Lead to increase community and stakeholder awareness of, and participation in, Council's diverse range of services, programs, venues and initiatives.
Working collaboratively across the organisation and under the leadership of the Coordinator Marketing, you will develop and deliver engaging marketing strategies, campaigns and activations that strengthen community connections and bring Council's offerings to life.
In this role, you will partner with business areas, with a current focus on Arts, Culture and Place, to develop effective marketing and communications plans, create compelling promotional content and ensure consistency across Council's brand and sub-brands.
Key Responsibilities Develop and implement marketing plans, strategies and activations to promote Council's services, programs, venues and initiatives.
Partner with Council business areas to identify marketing opportunities and deliver targeted campaigns that increase awareness,



engagement and participation.
Develop marketing and communications plans, including creating compelling copy, sourcing imagery and preparing content for promotional materials.
Ensure consistent and effective application of Council's brand and sub-brands across marketing activities and collateral.
Produce promotional materials, including posters and flyers, using design tools such as Adobe Creative Suite and Canva.
Prepare creative briefs and collaborate with graphic designers and external suppliers throughout the production of marketing collateral.
Monitor and evaluate campaign effectiveness to inform future marketing activities and support continuous improvement.
Provide proactive advice and support to internal stakeholders on communications tools, marketing approaches and strategies to engage staff and the community.
Contribute to broader communications and public relations activities as required, including communication planning, assisting with live streaming of Council meetings and participating in a rotational on-call arrangement for media and social media enquiries on weekends and public holidays.
Skills

📌 Marketing Lead (Melbourne)
🏢 City Of Moonee Valley
📍 Melbourne