DARMHA is an established Australian women's fashion and lifestyle brand seeking an experienced Social Media & Content Lead to own the brand's social media presence, lead storytelling, and drive measurable organic growth.
This senior, hands-on role requires proven experience and demonstrated results.
Key responsibilities
Own social media platforms, creative direction, engagement and organic growth across Instagram, TikTok and the wider social landscape
Develop original content concepts, engaging stories, creative campaigns and fresh ways to bring DARMHA to life
Create exceptional content independently, including shooting high-quality content using an iPhone with robust composition, styling, lighting and storytelling
Present products, tell stories and connect naturally with the audience both behind and in front of the camera
Independently edit and publish content as needed
Brief and creatively direct the dedicated video editing and creative team, leading creative vision, guiding storytelling, directing pacing and editing styles
Understand engagement rates, organic reach, watch time, audience retention, shares, saves and community growth
Identify what's working, understand why it works and use insights to develop stronger creative concepts
Continually test,



refine and improve content to deliver measurable results
Build a genuinely engaged community and strengthen social presence
About you
Significant experience owning and growing social media platforms for an established brand
Proven ability to develop original creative concepts and compelling brand storytelling
Strong, measurable results in organic reach, engagement and audience growth
Exceptional hands‐on filming skills and ability to independently edit short‐form video
Genuine confidence and personality in front of the camera
Experience briefing and creatively directing editors or other content professionals
Strong understanding of social media analytics and how to translate data into creative decisions
Excellent eye for fashion, styling, aesthetics and brand presentation
Deep knowledge of Instagram, TikTok, emerging content trends and audience behaviour
Confidence, initiative and experience to take ownership without constant direction
About us
DARMHA is an established Australian women's fashion and lifestyle brand with a loyal customer community and ambitious plans for growth.
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📌 Social Media & Content Lead (Queensland)
🏢 DHARMA BUMS
📍 Queensland