Are you an experienced sales leader ready to take the next step in your career? Do you have a strong background in driving sales growth, developing high-performing teams and building lasting customer relationships? Our client is looking for a motivated Field Sales Manager to lead a team of Area Managers across Victoria, driving sales performance, distribution and executional excellence across retail and on-premise channels.

About The Role

You will lead, coach and develop a team of Area Managers to achieve sales, distribution and profitability targets. Translating sales strategies into actionable field plans, you will drive growth, increase market share and deliver strong commercial results. Building robust relationships with key customers, banner groups and industry stakeholders will be central to the role.

You will drive in-market execution across brand activations, promotions, product launches and tasting programs to maximise brand visibility and sales opportunities.

Key Responsibilities

- Drive sales growth, distribution and profitability across retail and on-premise customers.
- Set clear performance objectives, KPIs and development plans for Area Managers.
- Monitor sales data, market trends and competitor activity to identify opportunities and address risks.




- Ensure consistent customer engagement through structured call cycles and effective territory management.
- Develop team capability through coaching, mentoring, field visits and ongoing performance management.
- Collaborate with marketing, operations and supply chain teams to deliver sales initiatives effectively.
- Manage territory planning, budgets and resources to maximise sales performance and execution.

About You

- Proven sales leadership experience within the drinks or FMCG industry.
- A natural leader with a track record of coaching, motivating and developing high-performing teams.
- Strong commercial acumen and an understanding of sales performance, distribution and market growth.
- An excellent communicator and relationship builder who can engage confidently with customers and internal stakeholders.
- Analytical and solutions-focused, with the ability to identify opportunities and drive continuous improvement.
- Highly organised, proactive and comfortable managing competing priorities in a fast-paced environment.
- Proficient in CRM systems and Microsoft Office, with a current driver's licence and willingness to travel regularly.

If you're passionate about sales leadership and ready to make an impact with a leading Australian drinks business, we'd love to hear from you!

📌 Field Sales Manager (Melbourne)
🏢 Brightside Executive Search
📍 Melbourne