GENERAL MANAGER | GLOBAL FASHION eCOMMERCE BRAND | SYDNEY

You decide what she buys next. Then you make sure it’s in her cart before anyone else’s.

One of Australia’s most recognised founder-led online fashion brands is appointing a General Manager to own the commercial engine: product, brand, digital and operations, across Australia, the US and the UK.

This isn’t a coordination role. Within the agreed strategy and budget, you’re the decision-maker. And when the commercial case calls for it, you’re expected to push back, founders included.

THE BRAND A homegrown DTC success story with a cult customer base, a powerful social presence and a global shipping footprint. Fast-moving, trend-led and built online from day one. Now scaling its next chapter with a senior commercial leader at the centre.

THE OPPORTUNITY

Reporting to the Executive Director and partnering closely with the Founder and CEO, you’ll lead the Heads of Buying & Design, Planning, Marketing, Creative, Digital & eCommerce and Operations. You set the product direction, hold the functions accountable and free the Executive Team to focus on long-term growth.

WHAT YOU’LL OWN

- Product strategy and customer proposition: trend to range to launch to sell-through
- Speed-to-market and building genuine hero products, not repeating old bestsellers
- Buying, Design and Planning, with OTB, WSSI and inventory KPIs firmly in hand
- Global marketing and brand strategy, integrated with digital performance
- Shopify storefront, CRO, merchandising and onsite trading against financial KPIs
- CRM, SEM, SEO, Affiliates and Paid Social acquisition and retention
- P&L; for the commercial engine: revenue, gross and contribution margin,



CAC and inventory productivity
- Market strategy and profitability across AU, US and UK
- Global 3PL, supply chain and customer service performance
- The leadership operating rhythm: clear owners, fast decisions, real accountability

ABOUT YOU

- Senior leadership in fashion, retail, eCommerce or FMCG, leading senior functional heads
- Product and/or Marketing leadership with P&L; ownership, ideally multi-market
- Strong product and merchandising instinct, with a track record in speed-to-market
- DTC eCommerce depth, with US and/or UK exposure a strong plus
- Enough operations and supply chain experience to run trading and ops as one plan
- Sharp commercial and financial acumen, and a record of turning strategy into results
- You can tell what’s genuinely desirable from what’s merely efficient
- You thrive alongside founders: confident enough to challenge, low enough ego to commit
- You build systems, data and AI-enabled workflows so the business scales without adding headcount

You won’t be an expert in everything. You’ll be an outstanding product-led commercial leader who’s strong in most of it and has the judgement to lead the rest through outstanding Heads.

WHY THIS ROLE

- Genuine decision-making authority at the top of a global fashion brand
- End-to-end ownership from product idea to P&L;
- A founder-led culture that values ambition, delivery under pressure and a lot of fun along the way
- Sydney HQ, full-time permanent

APPLY This is a confidential search managed exclusively by Who in the Zoo Recruitment. Apply via LinkedIn or send a private message to Sally Tredinnick for a discreet conversation. All enquiries handled in strict confidence.

📌 General Manager (Sydney)
🏢 Who in the Zoo Recruitment
📍 Sydney