Accenture Song | Melbourne The Opportunity At Accenture Song, we’re reinventing how media works by bringing together creativity, data and technology to deliver greater value, transparency and effectiveness for our clients. We’re looking for a Group Implementation Director to lead media investment and implementation across our Australian media practice. This is a senior leadership role with responsibility for the quality, efficiency and commercial integrity of media activation across traditional and digital channels.

You’ll provide strategic leadership across media investment, programmatic activation, operational delivery and media-owner relationships, while building a high-performing implementation team equipped for an increasingly automated and AI-enabled media landscape.

The Work As Group Implementation

Director, you’ll:

- Lead media investment governance across TV, BVOD, CTV, out-of-home, audio, digital, programmatic and retail media.
- Own annual investment frameworks, trading commitments, deal structures, pricing benchmarks and value-delivery expectations.
- Lead implementation planning across channels, connecting communications strategy and planning with media-partner responses and investment insights.
- Ensure media investment decisions are transparent, accountable and aligned with client objectives.




- Oversee programmatic activation, including DSP governance, private marketplace curation, curated marketplaces, open exchange management and programmatic CTV and BVOD.
- Establish standards across brand safety, viewability, supply quality, fraud prevention, audience activation and data-led targeting.
- Lead senior media-owner negotiations to secure strong commercial outcomes, innovation opportunities and strategic partnerships.
- Oversee media finance governance, including reconciliation, variance reporting, billing accuracy and commercial reporting.
- Design scalable workflows, tools and processes that improve implementation quality and operational efficiency.
- Integrate AI-enabled tools and automation into campaign setup, optimisation and post-campaign analysis with appropriate governance and quality controls.
- Partner with strategy, performance, data and technology teams to deliver seamless end-to-end campaigns.
- Act as a senior investment authority for clients, presenting recommendations, commercial outcomes and market intelligence.
- Lead, develop and inspire a cross-channel implementation and investment team.
- Build capability across emerging channels, current trading models and evolving media technologies.

📌 Group Implementation Director (Melbourne)
🏢 Accenture
📍 Melbourne