Opportunity to join this dynamic B2C business as they continue to change their category. This role will take ownership of its entire sales function, this is a strategic leadership role, but one for someone who stays close to the floor. You will lead a phone-based sales team through two Sales Captains who are talented but early in their leadership careers, and a big part of the job is developing them into the next generation of sales leaders.

The business sells high-value, considered purchases directly to consumers, with sales, delivery, finance and all running through a quick-moving, call centre style environment. It has scale and the backing of a listed company, but decisions are made quickly and there is real appetite for change.

The next phase is about building the structure, processes and capability that allow sales to keep up with the company’s growth plans.

You will build a genuinely close working relationship with Marketing, so that lead generation, lead quality and conversion are pulling in the same direction. You will also have a direct say in the company’s move away from HubSpot, working with Product and Technology as they build their own in-house sales platform.

Responsibilities

Own and lead the sales function, accountable for sales performance, customer experience and business objectives

Build and execute the sales strategy, turning growth targets into practical plans,



team structures and capability requirements

Continuously improve the end-to-end sales journey across customer engagement, processes, scripting, team structure and website experience

Use sales, conversion and customer data to diagnose issues, spot opportunities and drive decisions

Run training and coaching across leadership, sales capability and customer experience

Review and evolve commission structures, incentive programs and performance frameworks

Build a team culture built on accountability, development, collaboration and high performance

Candidates Should Have

8+ years in sales leadership, with a record of leading and scaling high-performing sales teams

Experience leading phone-based or contact centre sales teams in a short sales cycle environment

B2C sales leadership experience, ideally involving high-value or considered purchases

Experience owning sales performance in a startup, scale-up or high-growth business A track record of developing junior or frontline leaders into strong managers A strategic thinker who is comfortable staying hands-on and operationally involved

Proven experience working closely with Marketing to improve acquisition and conversion

Strong analytical skills and confidence with data, including intermediate to advanced Excel For more information please contact Steve Grace

📌 Head of Sales (Sydney)
🏢 The Nudge Group
📍 Sydney