Accenture Song | Media | Melbourne Purpose of the Role The Implementation Manager role requires someone with a balance of established traditional media practices and a genuine hunger and enthusiasm for AI and technology. The role involves managing budgets, ensuring campaign goals and value are delivered, adhering to best-practice standards and helping define strong implementation processes. We’re looking for someone with 3-5 years of media experience, with a particular focus on offline media buying, who can play a key role in managing campaigns end-to-end.
This includes briefing media partners and consolidating responses into recommendation packs.
Experience using SMD is key, and experience buying TV is preferred. Critically, this role will also evolve from managing and developing junior team members to increasingly managing AI agents.
Key Responsibilities - Execute and optimise media buying activities across various channels and platforms to achieve campaign goals and deliver value.
- Assist in the management and deployment of AI agents across the implementation process.
- Implement media buys in alignment with best-practice guidelines and established processes.
- Perform in-flight and post-campaign media optimisations to enhance performance and efficiency.
- Reconcile media buys as required, ensuring alignment with media finance processes.
- Manage media buys, including briefing media partners and consolidating responses into recommendation packs.
- Collaborate with cross-functional teams to ensure seamless execution and delivery of media campaigns.
- Monitor and report on campaign performance, providing actionable insights for continuous improvement.
- Help manage junior and support members of the team, building their media buying capability and supporting their career development.
- Build strong relationships across the media partner market to help bring big ideas to life and drive value for clients.