20 Oct
|
Zoll Medical Australia
|
St Leonards
20 Oct
Zoll Medical Australia
St Leonards
About the role The Marketing and Communications Specialist – BLS (Public Safety) is a professional who coordinates the development and design of ZOLL's promotional materials for the BLS/Public Safety division, intending to spread brand awareness among fire, police, EMS/ambulance and other public safety agencies, and assist the marketing and public relations teams. They create messaging strategies and marketing campaigns to teach public safety stakeholders more about ZOLL's public safety products (AEDs, monitors and related equipment). Marketing communications specialists may handle online and offline promotional resources and manage the business's social media content across channels.
This role requires professionals to use their creativity, adapt to public safety audience preferences and create innovative content.
Key responsibilities
- Work on the development and execution of marketing activities to meet project objectives within the BLS/Public Safety marketing plan (digital & traditional)
- Develop, edit and produce artwork for promotional, educational and communication material to resonate with public safety audiences (fire, police, EMS/ambulance)
- Liaise & collaborate with ZOLL Global Marketing to prepare detail aids, leaflets, posters, localising content and other materials as required
- Initiate and build marketing campaigns for public safety target audiences/segments including but not limited to social media, new projects, email marketing, advertisements, marketing materials, webcasts and websites
- Assist in creating educational material, sales presentations, proposals, correspondence, and reports as required for the BLS/Public Safety territory teams
- Create social media posts, website updates or any / other event-related posts/updates as required
- Ensure that all marketing collateral/activities are compliant and that every detail about the product is correct and meets the requirements of the company and relevant public safety regulatory bodies
- Build marketing and product knowledge by attending all ZOLL sales & marketing meetings relevant to BLS/Public Safety
- Liaise and collaborate with the events team in managing national conferences and local events for the BLS/Public Safety division and provide assistance with design booth artwork and production, manage approvals and budget, and attend trade shows and public safety/first responder events
- Support the marketing leadership team through organisation and administrative support for various BLS/Public Safety projects
About you
- Minimum 3 years marketing experience; experience in the medical device, government or public safety sector highly regarded
- Tertiary qualifications in marketing or business discipline
- Knowledge of, or strong interest in, the public safety/emergency services sector (fire, police, EMS/ambulance)
- Analytical skills to forecast and identify trends and challenges
- Budget management skills and proficiency
- Experience in delivering high volume projects simultaneously with tight deadlines, suited to a fixed-term/project-based engagement
- Strong communication skills
- Attention to detail
- Versatile and adaptable to changing needs
- Ability to work independently and hit the ground running within a fixed-term contract
About us ZOLL is a company operating in the public safety and medical device sector, serving fire, police, EMS/ambulance and other public safety agencies with products including AEDs, monitors and related equipment. ZOLL Medical is committed to delivering top-tier medical devices and solutions that help save lives. Our team is dedicated to providing outstanding service and support to customers in the healthcare sector, focusing on quality, innovation, and operational excellence.
ZOLL Medical is a global leader in medical devices and software solutions, committed to improving patient outcomes and advancing healthcare technology. Our innovative solutions serve emergency medical services, hospitals, and healthcare providers across the continuum of care. At ZOLL, we foster a collaborative and dynamic work environment that empowers employees to make a meaningful impact.
📌 Marketing and Communications Specialist BLS (Public Safety) (St Leonards)
🏢 Zoll Medical Australia
📍 St Leonards