About us

West State Solar designs and installs solar and battery systems for Perth homes. Our commercial division, West State Commercial Energy, delivers larger projects for businesses, alongside the broader electrical and EV charging services of West State Electrics. Our current West State Solar branding is finalised. We’re hiring our first dedicated marketing person to take it to market and build a reliable marketing function across the business.

The role

This is a build role. You’ll set the marketing direction and personally deliver most of the work. Residential solar and batteries will be your initial priority, with responsibility also covering commercial marketing and the broader WSE business. You’ll report directly to Rohan, our Sales Director, and work closely with Wei, the sales team and installers. You’ll contribute to stakeholder meetings, act as our marketing advisor and turn agreed priorities into a practical plan and delivery.

You’ll manage day-to-day marketing within an agreed plan and budget, with hands-on support from Rohan and Wei. We need someone who brings recommendations, makes informed marketing decisions and keeps the work moving.

Your first priorities

- Develop a marketing strategy and delivery plan with clear priorities, budgets, timelines and measurable targets.
- Roll out the new brand across vans, uniforms, signage, quotes, print, our website and social channels.
- Take ownership of our new website and improve landing pages, SEO and conversion to enquiries.
- Personally set up, run and optimise Google and Meta campaigns that bring in qualified residential leads.
- Build our Google reviews, case studies, referral program and customer database campaigns.




- Establish tracking and reporting, working with sales to measure lead quality, conversion to sales and acquisition cost.
- Build practical AI workflows and automations to improve marketing delivery, consistency and efficiency.

As the function develops, you’ll also deliver LinkedIn and B2B campaigns for the commercial division, plus local and offline marketing across WSE.

What you’ll bring

- 4+ years in a hands-on marketing role, with evidence of developing strategy and delivering it.
- Proven results personally running Google Ads and Meta lead campaigns, including budget management and optimisation.
- The ability to research customers, competitors and market opportunities, and use that knowledge to guide marketing decisions.
- Confidence advising business owners, contributing in stakeholder meetings and managing delivery independently.
- Practical experience using Claude or ChatGPT for research, planning, content and analysis, plus demonstrated experience building AI workflows and automations.
- Sound judgement when using AI, including checking accuracy, protecting customer information and maintaining brand consistency.
- Confidence with GA4, Tag Manager, Meta Pixel and conversion tracking, with reporting focused on qualified leads and business results.
- Experience managing a CMS website such as WordPress or Webflow, writing landing pages,



and applying SEO and Google Business Profile fundamentals.
- Strong copywriting: you can learn our products and explain batteries, rebates and tariffs in plain English.
- The ability to create content in Canva or Adobe, and brief photographers, videographers and printers when needed.
- CRM and email marketing experience, with a habit of working closely with sales on lead quality and customer opportunities.
- A portfolio of campaigns and content you’ve delivered, with clear results and your own contribution.

Nice to have

- Solar, energy, trades or home services marketing experience.
- LinkedIn Ads and B2B marketing experience.
- Google Ads or Meta Blueprint certification.
- Experience producing accurate marketing for technical products and checking claims, offers and eligibility details.

Solar industry experience is welcome but not essential. We’ll consider a strong marketer from another industry who can learn our products, customers and market.

What we offer

- $90,000 to $115,000 plus super, depending on experience, with flexibility for an exceptional candidate.
- A role primarily based in Bibra Lake, with flexible working arrangements for the right candidate.
- Brand new facilities and a great team culture in a growing business.
- Direct access to supportive, involved business owners.
- The chance to launch our new brand, build a marketing function from scratch and own the results.

To apply

Send your resume and a link to your portfolio. Tell us briefly about one campaign you personally ran and what it delivered, plus an AI workflow or automation you built and how it improved your work.

📌 Marketing Lead West State Solar (Bibra Lake)
🏢 West State Electrics
📍 Bibra Lake