Our client, a growing architectural lighting brand specialising in premium lighting solutions, is seeking a commercially minded and creative B2B Marketing Manager to lead its marketing strategy and strengthen its presence within the Australian architecture and interior design industry.

This is an exciting chance for a marketing professional with experience in a design-led industry to build brand awareness, develop relationships with architects and interior designers, and drive new business opportunities.

Key Responsibilities

- Develop and implement marketing strategies to strengthen brand positioning and support business growth within the architectural and interior design markets.
- Build relationships with architects, interior designers, lighting designers and industry partners through networking, events, studio visits and product presentations.
- Manage digital marketing activities across social media, email campaigns, SEO, Google Ads and website content to increase brand awareness and generate qualified leads.
- Oversee content creation, including project photography, case studies, product stories and design-led campaigns that showcase the brand's products and applications.
- Monitor marketing performance,



manage budgets and analyse campaign results to improve engagement, lead generation and return on investment.

Skills & Experience

- Proven experience in B2B marketing, ideally within architectural lighting, furniture, interiors, building materials or another design-led industry.
- Strong understanding of brand development, digital marketing, lead generation and marketing strategy.
- Experience managing SEO, Google Ads, social media, website content and marketing analytics.
- Excellent communication and relationship-building skills, with the ability to engage architects, interior designers and other industry stakeholders.
- A creative and commercially focused approach, with the ability to develop engaging campaigns that translate into measurable business results.

Culture & Benefits

- Opportunity to take ownership of the marketing strategy for a growing architectural lighting brand.
- Work closely with management to influence brand direction and business growth.
- Build meaningful relationships across Australia's architecture and interior design community.
- A varied role combining strategic marketing, creative direction, digital campaigns and industry engagement.

📌 Marketing Manager (Sydney)
🏢 Bespoke Careers
📍 Sydney