Accenture Song | Melbourne The Chance At Accenture Song, we bring together creativity, data and technology to reimagine how media delivers growth, effectiveness and innovation. We’re looking for a Performance Analyst to join our Media team and help turn campaign data into meaningful insights. You’ll work across performance reporting, measurement, attribution and analytics, supporting campaigns across paid search, paid social, programmatic and app channels.

You’ll also gain exposure to AI-assisted analytics, automation and advanced measurement as you build your capability. The work As a Performance Analyst, you’ll:

- Build, maintain and improve performance reporting across paid search, paid social, programmatic and app channels.
- Develop client-facing reports and dashboards connected to live data sources.
- Analyse campaign performance to identify trends, opportunities and optimisation signals.
- Monitor campaign delivery, pacing and performance anomalies.
- Prepare weekly,



monthly and quarterly performance reporting and insights.
- Support measurement and tracking quality across GA4, pixels, CAPI, app measurement SDKs, UTM parameters and tag management.
- Conduct data audits to identify tracking gaps, measurement discrepancies and attribution issues.
- Prepare and clean performance data for media mix modelling and other measurement activities.
- Support audience analysis, keyword research, creative performance evaluation and A/B testing.
- Conduct competitive analysis using tools such as SimilarWeb, SEMRush and AdClarity.
- Develop performance benchmarks and KPI frameworks using campaign and industry data.
- Use AI-assisted tools to support data processing, anomaly detection, trend identification and reporting automation.
- Contribute insights to team discussions, optimisation briefs and client reporting.

📌 Performance Analyst (Melbourne)
🏢 Accenture
📍 Melbourne