Accenture Song | Media | Sydney Purpose of the Role At Accenture Song , we believe the future belongs to those who reinvent it .

We blend creativity, data and technology to reimagine how media delivers growth, effectiveness and innovation.

The Performance Director is the activation authority and day-to-day people leader within our performance marketing team, responsible for operational excellence, delivery quality and the continuous optimisation of performance media activity.

You’ll own the day-to-day operation of performance activation, working across internal teams, client teams and media and technology partners to deliver high-quality, commercially accountable outcomes.

You’ll operate within a sophisticated performance workplace spanning a complex, multi-stage commercial funnel, data privacy requirements, app acquisition and CRM-triggered lifecycle programs. You’ll also lead a specialist team with access to AI-assisted optimisation tools, measurement infrastructure and global technology partnerships.

Key Responsibilities Activation Governance & Optimisation

- Govern day-to-day biddable campaign management across relevant platforms and help shape the rationale for their role within the media plan.
- Set and enforce in-flight optimisation standards across bid management, budget pacing, audience refinement, creative rotation, quality scores and performance reporting.
- Lead the team’s response to algorithm changes, platform updates and performance anomalies, ensuring rapid and evidence-based action.
- Manage AI-assisted bidding tools and automation frameworks, establishing strong governance and quality-control standards.
- Govern SEM activation, including scripting and automation, search impression share, quality scores, brand versus generic activity and search intent architecture.
- Evaluate the appropriate use of emerging platform capabilities and automated solutions within campaign activation. Full-Funnel Performance Management
- Manage performance activation across the full commercial funnel, from awareness and consideration through to conversion, onboarding, retention and cross-sell.
- Govern app acquisition activity across channels including Apple Search Ads, Google UAC and social-to-app conversion programs.




- Apply knowledge of app analytics to improve acquisition and conversion performance.
- Design data requirements and manage CRM-triggered performance activation, including lifecycle sequences, cross-sell, re-engagement and onboarding programs.
- Govern offline-to-online performance measurement, including the contribution of TV, out-of-home and brand activity to web traffic and conversions. Measurement & Reporting Quality
- Govern performance measurement frameworks, including tracking infrastructure quality, attribution integrity and reporting accuracy.
- Oversee pixels, CAPI, GA4, app measurement SDKs, tag management and UTM hygiene across biddable channels.
- Lead weekly, monthly and quarterly performance reporting, translating results into clear, commercially relevant insights.
- Design and manage A/B testing, audience experiments and lift studies alongside media platform partners and senior performance leadership. Team Leadership
- Lead, manage and develop Performance Managers and Performance Executives.
- Establish clear performance standards, KPIs and development goals across the team.
- Build a culture of technical excellence, analytical precision, healthy challenge and continuous improvement.
- Lead the transition toward AI-augmented activation workflows, supported by responsible tool governance and structured development.
- Manage workload, campaign scheduling and resource allocation across active performance workstreams. Strategic Responsibilities
- Identify performance-channel growth opportunities and develop recommendations for senior performance leadership.
- Contribute to the evolution of Accenture Song’s performance marketing methodology and activation playbooks.
- Participate in media platform beta programs and performance innovation testing.
- Identify opportunities to use technology and automation to improve activation quality and efficiency. Client Engagement
- Lead performance-focused client engagements,



including campaign debriefs, optimisation discussions and regular performance reviews.
- Present performance results with commercial clarity, translating channel metrics into business-relevant language.
- Build trusted day-to-day relationships with client digital, acquisition and CRM teams.
- Proactively identify insights and opportunities within campaign data and escalate broader strategic recommendations where appropriate. Media, Data & Technology
- Manage the performance team’s technology stack and platform access governance.
- Partner with Media Technology & Data specialists on tracking implementation, tagging QA and data-pipeline integrity.
- Ensure adherence to platform privacy policies, data handling standards and client data governance requirements.
- Stay current with platform algorithm changes, new product releases and emerging biddable capabilities. What You’ll Bring
- 7-10 years of progressive performance marketing experience, including 2-3 years in senior biddable media leadership or Director-level roles.
- Demonstrated expertise across paid search, paid social, programmatic performance and app acquisition.
- Strong experience in performance measurement, attribution and tracking implementation.
- Experience managing and developing specialist performance marketing teams.
- Experience operating in high-investment, performance-driven environments with accountability for commercial acquisition and retention outcomes.
- Strong knowledge of performance platforms, measurement technology and automation.
- The ability to translate complex performance data into clear commercial recommendations.
- Strong client and stakeholder management skills.
- A collaborative leadership style and commitment to continually improving team capability. Why Accenture Song?

There is no such thing as Performance Media. There is only Media Performance. At Accenture Song , we engineer performance through precision, measurement and relentless reinvention. Creativity meets intelligence, powered by technology and humanity in equal measure. You’ll be part of a team redefining how media, data and strategy come together to drive growth for ambitious brands.

The future of media won’t be optimised. It will be reinvented.

📌 Performance Director (Sydney)
🏢 Accenture Australia
📍 Sydney