About SNDYS

SNDYS is a Sydney-born womenswear brand creating elevated, effortlessly wearable fashion. SNDYS designs pieces that move easily from relaxed weekends to special occasions, always effortlessly chic. What started locally is now worn globally.

SNDYS is available at leading retailers including THE ICONIC and Revolve alongside a fast growing direct to consumer business across Australia and the US. From its Caringbah HQ, the brand has built a loyal community, product that sells and a name people are genuinely talking about.

About the role

SNDYS is searching for a senior leader to lead the direction. Reporting to the Founders, you'll own the marketing plan end to end, from annual strategy through to what goes live this week, and lead the social media, PR and content teams. Brand marketing sits at the heart of the role: building a brand and social channels that drive overall growth for SNDYS.

This is a doer and strategist in one seat. You'll set the direction and still be hands on with parts of execution.

What you'll own

360 strategy and planning

- Build and own the annual marketing strategy and campaign calendar, aligned to product drops, buy plans and revenue targets across AU and US

- Set channel budgets and targets, and report on performance against them each month

- Work closely with product, ecommerce and operations so launches land with the right stock, story and timing

Brand marketing and social growth
- Own the SNDYS brand: positioning, tone of voice and how the brand shows up at every touchpoint

- Lead brand campaigns that build awareness, desire and overall brand growth, not just short term sales

- Grow SNDYS's social channels, including audience, engagement and community, with Instagram and TikTok as priority platforms

- Track brand health alongside performance, including awareness, share of voice, social growth and engagement

Digital and performance marketing
- Lead paid media across Meta, Google and TikTok

- Own acquisition targets including MER, CAC, ROAS and new customer growth





- Run a structured testing roadmap across creative, audiences, offers and landing pages

Ecommerce
- Partner on the Shopify site experience: merchandising, landing pages, promotions and conversion rate

- Plan and execute sale events, product drops and seasonal moments

- Use customer and sales data to shape what gets pushed, when and to whom

CRM and retention
- Own email and SMS strategy, flows, segmentation and the campaign calendar

- Grow repeat purchase rate, customer lifetime value and the share of revenue from CRM

Public relations and events
- Lead the PR team, media relationships and press moments that build brand heat

- Plan and deliver brand events, pop-ups and activations from concept to wrap

Social, content and Revenue Drivers
- Lead the social media and content teams, setting the creative direction and content calendar

- Keep Instagram and TikTok scroll-stopping, on brand and built to convert

- Oversee the Revenue Driver (influencer) program, from selection and seeding through to performance tracking

Leadership
- Manage, coach and grow the social, PR and content teams, with clear goals and regular one on ones

- Build the processes, briefs and reporting rhythm that let the team move quick without dropping the ball

What you'll bring

- Minimum 3 years in a management level marketing role, leading people and owning results

- Fashion or apparel brand experience

- Strong understanding of CRM, including email and SMS strategy, flows, segmentation and retention metrics

- Proven performance marketing experience across Meta, Google and TikTok, and confidence with the numbers behind them (MER, CAC, ROAS, LTV)

- Hands-on ecommerce experience, ideally on Shopify
- A track record of building and delivering 360 marketing strategies that join brand, performance, CRM, PR and social into one plan

- Strong brand marketing experience, with a record of growing a brand and its social channels

- Experience leading social, PR and content teams, with a sharp eye for creative that is on brand and commercially smart

- Comfortable with data: you can read a dashboard, find the story and make the call

📌 Senior Marketing Manager (Caringbah)
🏢 Sndys
📍 Caringbah