Creative Lead (Contract, Melbourne) · Founder-Owned Premium Jewellery Brand

Pixie Wing · Melbourne, remote · 2 to 3 days per week

We make the most expensive ring holder necklace in the world. On purpose.

Pixie Wing is founder-owned. We started in New Zealand with one product: a pendant that secures a ring against the chest without unclasping the chain. Surgeons wear it. Nurses, climbers, chefs, anyone whose hands need to be free. It now sells in over 20 countries, a lot of it through word of mouth, supported by ads we make in-house.

Here’s the thing. We’ve built the business on setting a high standard for product quality and customer experience, and now we need to communicate that. We want someone who sees a category most people never knew existed and shares our vision for defining it: luxury meets utility. Someone who gets a kick out of growing a brand through creative, not just feeding an algorithm.

That’s this role. You’ll set the creative standard for everything customer-facing, write the briefs, direct the people who execute, and sign off what runs. We’ll give you the budget, the data, and the room to be ambitious. You bring the taste and the conviction.

What you’ll do

- Work with the CEO/Co-Founder and Head of Marketing to set and own one premium look across Meta, Google, Pinterest, Reddit and YouTube ads, and organic social, in line with Pixie Wing’s brand guidelines
- Write every paid brief before anything is made: concept, hook, reference set, placement plan (statics plus video), and what success looks like
- Set organic direction with the Head of Marketing (pillars,



look, cadence); the Social Media Manager plans the calendar within it
- Sign off every ad before it runs and review organic content before it posts. Nothing customer-facing goes live without your approval
- Direct our static designer and video editor; brief the Social Media Manager and set the standard they work to
- Read performance data and iterate: turn winning hooks into new briefs, kill what isn’t working, and treat organic as signal for paid rather than assets for paid

Who you are

- Five or more years in a senior agency or in-house brand role, ideally premium or luxury consumer
- You’ve briefed ads that worked and you can show them, with the numbers
- You hold brand cohesion while iterating fast, and you know the difference between a brand that’s premium and one that says it is
- You direct remote designers and editors well through written briefs and sharp feedback
- You have opinions and you share them
- Melbourne-based. Remote work, with regular team meets, product shoots and brand activations in person

How we work

- Contract role, 2 to 3 days per week to start, fixed monthly retainer that scales with output, with potential to go full time
- Briefs and feedback via Slack, assets in shared drive
- Start: November 2026. One day per week to onboard and get to know the brand, ramping to 2 to 3 days in December
- Day rate: AUD $600 to $800, depending on experience, on a fixed monthly retainer

To apply

- Send your CV and a portfolio of work you’ve briefed and directed, with results where you can share them.

📌 Creative Lead (Contract, Melbourne) · Founder-Owned Premium Jewellery Brand
🏢 Pixie Wing
📍 Melbourne