Digital Growth & Performance Manager

- Melbourne location with hybrid / flexible working options
- Salary: Circa 105,000 + superannuation + salary packaging
- Full-time, 12-month maximum-term contract

The Opportunity CARE Australia (part of CARE International) supports women and girls around the globe to save lives, defeat poverty and achieve social justice. We are seeking a Digital Growth & Performance Manager to lead our digital growth and optimisation functions, driving supporter acquisition, donor retention, digital fundraising performance and revenue growth.

You will have end-to-end accountability for CARE Australia’s digital fundraising and acquisition ecosystem, ensuring investment decisions, digital activity and optimisation efforts deliver agreed growth targets and return on investment.

This role is for someone who understands the supporter experience. You'll know how people move from first click to loyal, long-term giver, where they drift away and what makes them want to stay, and you'll use UX thinking, testing and data to improve every step. You'll work closely with our data and technology teams to get the insights you need.

What you’ll do:

As Digital Growth & Performance Manager, you will be responsible for:

- Leading and implementing digital growth strategies to increase supporter acquisition, donor conversion, retention and lifetime value.
- Planning, delivering and optimising digital marketing activity across paid and owned channels, and designing and improving supporter journeys and website experiences to lift conversion, repeat engagement and retention.
- Using analytics, attribution and user insights to understand how people behave online, improve conversion, retention, campaign effectiveness and return on investment, working closely with our data and technology teams.
- Overseeing marketing technology, digital platforms,



agency and supplier relationships to ensure systems and services are fit for purpose and optimised.
- Leading and coaching the Digital Fundraising Coordinator while building digital capability across the Fundraising and Public Engagement team.

Why work with us?

You’ll join a team that values initiative, learning and impact — and gives you space to bring your best work. We offer a range of advantages including:

- Generous base salary including 17.5% annual leave loading
- NFP salary packaging benefits (up to $15,899 tax free)
- Health and Wellbeing program
- A flexible and supportive working environment including working from home options
- Additional leave and substitution of public holidays
- Employee Assistance Program

About You To be successful in this role you will bring:

- Demonstrated experience in digital performance marketing, growth marketing, digital fundraising or a related field, delivering measurable acquisition, conversion, retention and revenue outcomes.
- Proven ability to develop, implement and optimise digital growth, fundraising and marketing strategies using data, audience insights and performance metrics.
- Strong analytical and problem-solving skills, including experience using analytics and attribution insights to identify opportunities and support evidence-based decisions.
- Experience managing paid digital activity, supporter, customer or donor journeys, conversion optimisation, testing, personalisation and marketing technology platforms.
- Proven ability to manage agencies and suppliers,



communicate complex insights to varied stakeholders, and lead and develop staff in line with CARE Australia’s values.

How to apply:

For more information on this opportunity and to review the position description go to www.care.org.au/careers To apply please attach your CV and cover letter addressing the selection criteria.

Applications will be reviewed as they are received, so we encourage you to apply early.

Questions about the role?

Please contact Janan Greer, Director of Fundraising and Public Engagement, [email protected]

CARE Australia is proud to be an equal opportunity employer. We value diversity and encourage applications from people living with a disability and/or have lived experience of disability. We also encourage Pacific Islander people, Aboriginal and Torres Strait Islander people, and those from culturally and linguistically diverse backgrounds to apply.

Should you require any accommodations or support during the application process, please don’t hesitate to reach out and let us know.

Safeguarding and Compliance

All CARE Australia employees are required to undergo a National Police Check, a Working with Children Check and sign our Child Safeguarding Policy, Preventing Sexual Abuse & Harassment (PSEAH) policy and Code of Conduct.

CARE Australia is part of the Misconduct Disclosure Scheme and will seek information from job applicants’ previous employers about incidents of sexual exploitation, sexual abuse and/or sexual harassment, and/or child abuse the applicant may have been found guilty to have committed or about which an investigation was in the process of being carried out at the time of the termination of the applicant’s employment with that employer. By submitting the application, the job applicant confirms they have no objection to CARE Australia requesting the information specified above.

📌 Digital Growth & Performance Manager (Melbourne)
🏢 CARE Australia
📍 Melbourne