You will own the full creative ideas and testing loop for a dental implant patient network operating across Australia and New Zealand. You will plan weekly creative schedules, study ad performance data, develop current hooks based on results and patient questions, and lead the production of short-form direct-response video ads.
Key responsibilities
- Plan the weekly creative schedule
- Study winning and losing ads and write new hooks based on performance data and patient questions
- Find local talent that can execute the creative plan
- Develop the core content of each ad
- Create CTA variations
- Run weekly filming sessions with presenters
- Interview presenters off-camera so answers sound natural
- Brief editors and approve final ads
- Deliver 15-20 new ads every week
- Launch fresh variations with the media buying team
- Review results and recommend what to kill, iterate, or scale
- Turn sales-call objections and patient questions into new ad concepts
- Maintain a clear creative library and testing backlog
About you
- Have produced short-form direct-response video ads
- Can show ads that generated measurable results
- Know how to make ordinary people comfortable on camera
- Understand hooks, retention, offers, objections, and CTAs
- Can use Meta data to explain why an ad worked or failed
- Move quickly without needing constant supervision
- Are comfortable repeating proven messages through new angles
- Can work within Australian and New Zealand dental advertising requirements
📌 Creative Producer Video Ads Lead | $130k + performance bonus | Remote (Sydney)
🏢 Dental Group
📍 Sydney
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