Marketing Manager – Practice Areas

Location: Sydney (hybrid working model)

As our Marketing Manager – Practice Areas, you’ll lead the strategy and own marketing for LEAP AU’s Practice Areas of Law. You’ll build practice area positioning, drive content, podcasts, CPD events and social that amplify LEAP’s voice, and run go-to-market campaigns for new releases to ensure products reach the right practitioners.

Key Responsibilities

- Positioning, messaging and ICP: work with each Practice Area team to turn product details into clear positioning and messaging, and own the ICP for each practice area.
- Go-to-market for releases: run launch plans, messaging, content and cross-team coordination for new apps and feature releases.
- Expert content and visual identity: collaborate with Practice Area leads and Visual Designers to produce credible content and cohesive brand identity.
- Events, conferences and podcast: build and lead CPD events, webinars and podcasts to move practitioners from awareness to adoption.
- Social and sales enablement: create sales assets, social campaigns and enable sales teams to promote releases.
- Wider AU marketing plan: support brand, campaign and lifecycle work across the team as needed.
- Measurement and AI: track launch impact, content engagement, event attendance, podcast reach and product adoption, and use insights to refine future work; leverage AI in content creation while applying judgement on quality.

Requirements





- 7+ years in product marketing, content marketing or a broader B2B marketing role at a tech or SaaS company, owning a product end to end.
- Track record of taking products or features to market, including launch planning, positioning and cross‑team coordination.
- Strong writing skills and ability to learn a market quickly, writing persuasive content for skilled audiences.
- Breadth across content, podcasts, events, social, email and campaigns, with judgement on channel selection.
- Experience briefing and working with designers, product owners and developers, and confidence with senior stakeholders.
- Experience setting marketing strategy and mentoring others, with credibility for scaling the function.

Benefits

- Your work matters: support lawyers and their staff to solve real-world problems.
- Make an impact: full trust and autonomy to deliver high‑value projects.
- Work with a passionate, ambitious team across multiple countries.
- Flexible and hybrid working arrangements available.
- Grow your career: opportunities to expand your influence as the function scales.
- Enjoy paid wellbeing days, free gym membership, corporate dental plan and weekly massages in the office.
- Work in a new, beautiful office with catered lunch and breakfast, a fully stocked kitchen and an on‑site barista.
- Access to LEAP Home: a program to support buying your primary residence.

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