Amazon Customer Lifecycle Growth Marketing Manager

We're seeking an analytical, innovative, and data-driven marketing professional to spearhead our customer engagement initiatives at Amazon Australia.

As a key member of our AU Customer Lifecycle Marketing Team, you'll develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. You'll design, test, and scale engagement strategies across Amazon's digital landscape - including our homepage, cross-site placements, email, push notifications, and custom landing pages - to increase customer adoption of key shopping benefits.

In this role, you will:

- Lead with data: Dive deep into customer data using SQL, analytics dashboards, and other analytical tools to uncover actionable insights that inform campaign strategy and team decision-making. You'll be the person who proactively explores data to find the "why" behind customer behaviour - not just report on it.
- Embrace AI and emerging tools: Leverage generative AI and other emerging technologies to accelerate analysis, generate insights, and optimise marketing workflows. Curiosity about what's possible with recent tools is a must.
- Drive international collaboration and program management: Partner closely with international teams - especially other emerging marketplaces - to coordinate new product rollouts and launches for AU customers.
- Share and scale: Identify and adopt best practices from global and emerging-marketplace peers, share insights with senior leadership, and cross-share learnings to drive impact beyond AU.

The ideal candidate thrives in a fast-paced environment, excelling at managing multiple high-priority projects with tight deadlines. You are naturally curious, thrive in ambiguity, and are willing to roll up your sleeves to get things done. Your talent for transforming complex, data-rich challenges into effective solutions will be crucial in this role. You possess exceptional organisational skills, attention to detail, and the ability to deliver outstanding results with minimal guidance.

Key job responsibilities

- Use SQL, dashboards, and analytics tools to uncover customer insights, identify at-risk segments, and develop targeted marketing campaigns.
- Apply generative AI and emerging technologies to streamline data analysis, generate insights, and improve campaign performance.
- Translate data findings into clear, actionable recommendations for the team and senior leadership to guide strategy.
- Plan and execute marketing initiatives across email, push notifications, and landing pages to boost engagement, adoption, and repeat purchases.
- Support A/B testing and test-and-learn programs to uncover insights and refine future campaigns.
- Create models to retarget key customer segments with personalized lifecycle offers and messaging.
- Develop and oversee campaigns that encourage high-value actions (HVA) and repeat purchases; report on both campaign-specific and overall trends.
- Work with international teams - especially emerging marketplaces - to coordinate product rollouts and launches from global alignment to local execution.

Basic Qualifications

- 8+ years of professional non-internship marketing experience




- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience building, executing and scaling cross-functional marketing programs
- Experience with customer segmentation, profiling, and targeting

Preferred Qualifications

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience creating and managing complex, cross-team project plans

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

About our Partner

Their products are in almost every Australian home. You might not know their name.

We've partnered with one of Australia's largest manufacturing groups, a business that has supplied the country for decades without ever putting its name to what it makes. Thousands of employees, operations in every state, and a customer base that includes some of the biggest companies in the country.

The division hiring this role is where the group tests what comes next. It is where the technology gets built and where the digital transformation is happening.

About the Role

For decades this business sold one way. Representatives on the road, orders taken by phone and paper, relationships built over years of site visits. That is now being rebuilt around digital ordering and campaign marketing, and you are being hired at the start of it.

You report to the Head of eCommerce, not to a sales manager. That placement is deliberate. This role exists to change how customers buy, not only to sell to them.

You take a portfolio of several hundred existing customers who currently get contacted once or twice a year, because the field team cannot physically get to them. You make contact, grow their spend, and where it suits them, move them onto the online ordering platform. How you do that is largely your call. Some accounts need a phone conversation. Others respond better to a well-built campaign. You own both.

The model is already proven. A pilot earlier this year contacted 208 customers, onboarded 115 onto the platform,



and converted 55% of those to trading online. A second brought dormant accounts back simply by calling them. There is a documented process and a working script waiting for you.

What you'll do

- Run a proactive call cycle across a portfolio of several hundred existing customers
- Build and run your own campaigns in Klaviyo, segmenting by buying behaviour, region and opportunity, and writing the copy yourself
- Use campaign data to decide where your time goes, so the accounts opening your emails get the call before the ones who never will
- Onboard customers onto the ordering platform and walk them through their first orders personally
- Prepare quotes using the online quoting tool and follow them through to order
- Service by phone the customers who will never buy online, because forcing everyone down one channel is how you lose them
- Reignite dormant accounts that have gone quiet through lack of contact
- Report on what is working, what is blocking adoption, and where the platform needs to improve

What you'll bring

- Two or more years in a commercial role with real time spent on the phone: SDR, BDR, inside sales, account management, customer success or agency account handling all translate
- Comfort making outbound calls to warm accounts, and the discipline to do it consistently rather than in bursts
- Hands-on experience with an email platform such as Klaviyo, Mailchimp or HubSpot, including building segments and writing copy, or the appetite to own one within your first few months
- Commercial instinct: you look at an account and see where the growth is
- CRM literacy and the ability to pick up new systems without being walked through them
- You do not need industry or product experience. The business has deliberately chosen to hire from outside its own sector. Product training is provided. They are hiring for communication, commercial thinking and customer focus, and candidates from FMCG, SaaS, agency, media or any consultative B2B environment are encouraged to apply.

Who this role is for

Nobody has done this job before, so the way it gets done is partly up to you. That is the appeal, and it is also the catch.

The split is roughly 80% sales and 20% marketing. The marketing is real, but it serves the number.

This role is not for you if:

- You want a pure marketing role with no revenue responsibility
- You want every process defined before you start
- You would quietly avoid the outbound calling
- You need a large team around you to stay motivated

Why you'll love working here

- A clear growth plan. This function is set to expand as the customer portfolio widens, and it is a recognised route into a much larger organisation
- You own the portfolio, the campaign calendar and the tool set outright, rather than working someone else's list
- Direct access to the general manager, who is personally invested in this role and progressed through the business himself
- A business that builds its own technology rather than buying software and hoping people use it
- Engagement scores in this division landed above the group benchmark again this year

$90,000 to $110,000 plus superannuation, depending on experience.

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📌 Customer Lifecycle & Growth Marketing Manager (Sydney)
🏢 Sonder.io
📍 Sydney