DARMHA is an established Australian women's fashion and lifestyle brand seeking an experienced Social Media & Content Lead to own the brand's social media presence, lead storytelling, and drive measurable organic growth. This senior, hands-on role requires proven experience and demonstrated results.

Key responsibilities

Own social media platforms, creative direction, engagement and organic growth across Instagram, TikTok and the wider social landscape

Develop original content concepts, engaging stories, creative campaigns and fresh ways to bring DARMHA to life

Create exceptional content independently, including shooting high-quality content using an iPhone with strong composition, styling, lighting and storytelling

Present products, tell stories and connect naturally with the audience both behind and in front of the camera

Independently edit and publish content as needed

Brief and creatively direct the dedicated video editing and creative team, leading creative vision, guiding storytelling, directing pacing and editing styles

Understand engagement rates, organic reach, watch time, audience retention, shares, saves and community growth

Identify what's working, understand why it works and use insights to develop stronger creative concepts

Continually test,



refine and improve content to deliver measurable results

Build a genuinely engaged community and strengthen social presence

About you

Significant experience owning and growing social media platforms for an established brand

Proven ability to develop original creative concepts and compelling brand storytelling

Strong, measurable results in organic reach, engagement and audience growth

Exceptional hands‑on filming skills and ability to independently edit short‑form video

Genuine confidence and personality in front of the camera

Experience briefing and creatively directing editors or other content professionals

Robust understanding of social media analytics and how to translate data into creative decisions

Excellent eye for fashion, styling, aesthetics and brand presentation

Deep knowledge of Instagram, TikTok, emerging content trends and audience behaviour

Confidence, initiative and experience to take ownership without constant direction

About us

DARMHA is an established Australian women's fashion and lifestyle brand with a loyal customer community and ambitious plans for growth.

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📌 Social Media & Content Lead (Coolum Beach)
🏢 DHARMA BUMS
📍 Coolum Beach