Our client is an established national distributor supplying materials and equipment to the sign and display sector. Following significant growth and a recent acquisition, the business is seeking a commercially astute sales leader to bring its combined NSW team together and lead its next stage of development.

Reporting to the General Manager, you will lead eight salespeople across a business generating approximately $40 million in NSW revenue. You will build a cohesive team, strengthen accountability and identify opportunities to recover market share and grow customer relationships.

This is a hands-on leadership role. You will spend time in the field, coach through joint customer calls and support key accounts, maintaining a clear understanding of customer needs and competitor activity. Strong judgement across pricing, margin and customer profitability will be essential.

Your responsibilities will include:

• Setting explicit sales priorities and developing effective account and territory plans.
• Coaching and developing the team, while addressing underperformance constructively.
• Driving profitable growth through customer retention, new business and cross-selling.




• Working closely with technical specialists and other sales teams to develop opportunities.
• Providing visible leadership and contributing to a positive culture across the NSW site.

We are seeking a proven B2B sales leader from a distribution or related physical-products business. Signage, print or packaging experience would be valuable, but candidates from adjacent sectors are encouraged to apply.

You will bring strong commercial understanding, a practical leadership style and evidence of improving team performance. You must be comfortable getting close to customers and working collaboratively across the business.

The appointment has been designed with succession in mind. Depending on your experience, national product or sales responsibilities may be included from commencement or added over time, with potential progression towards General Manager level.

A solid package will be on offer, commensurate with your experience including a strong base plus superannuation, STI and either a company vehicle or car allowance plus toll tag.

For a confidential discussion, contact Ben Drougas at Harding & Drougas Executive Search on 0439 968 *** or ***@hardingdrougas.com.au.

📌 NSW Sign and Display Sales Manager (Sydney)
🏢 Harding & Drougas
📍 Sydney