About the role

As our Digital and Ecommerce Manager, you will take ownership of the day-to-day performance, trading and growth of our website across our markets. You’ll be responsible for driving revenue, conversion, customer acquisition, retention and profitability online, while making sure the site consistently reflects our brand. You’ll also play a key role in shaping our digital and customer experience strategy, overseeing digital marketing activity and delivering projects that support the growth of the brand. This is a hands-on role within a lean team and is a great next step for an individual looking to grow into a broader management role.

Key responsibilities

- Own the commercial performance of the website across our markets, driving achievement of weekly, monthly, quarterly and annual revenue and profitability targets

- Contribute to the development and execution of our digital, ecommerce and customer experience (CX) strategy, identifying opportunities to improve performance and customer engagement

- Build and manage the annual ecommerce trading calendar, aligned with product launches, new arrivals, campaigns and key retail moments

- Monitor trading performance regularly, spot opportunities or risks early, and put together clear action plans when trading is ahead or behind target

- Own the day-to-day management and trading of the Shopify website, ensuring the site is continually optimised

- Test and improve the digital experience on an ongoing basis to increase conversion

- Work with your developer to manage technical improvements, integrations and site development, and make sure new products, imagery, copy, pricing and product information are accurate and launched on time

- Drive search engine optimisation (SEO) and conversion rate optimisation (CRO) initiatives to improve website traffic, customer experience and sales performance

- Own online merchandising across all categories, analysing product performance to ensure bestsellers, new arrivals and key commercial products get the visibility they need

- Manage relationships with agencies and other external partners supporting the online store

- Develop and manage a CRM strategy focused on customer retention and lifetime value

- Support the development and management of our loyalty program,



driving customer engagement

- Own the email marketing calendar

- Oversee paid media activity, including campaign planning, asset creation and performance, working closely with external agencies when required

- Coordinate campaign editing and rollout across digital, retail signage, packaging and hoarding, ensuring consistent brand execution across all customer touchpoints

- Support organic social content, influencer management and broader brand and retail marketing initiatives

- Act as a key contact for shopping centre marketing teams, coordinating relevant campaigns, promotional opportunities and marketing requirements

- Lead and coordinate ecommerce projects, managing timelines, stakeholders and deliverables to ensure successful execution

- Provide day-to-day leadership, support and direction to the digital and ecommerce team, helping build capability and drive performance

- Help manage the ecommerce spending including platform, app, marketing and agency costs, keeping expenditure within approved limits

- Ensure the online store complies with relevant consumer law, privacy and payment security requirements

- Keep an eye on ecommerce trends, competitor activity and emerging technology to spot opportunities for the business

- Prepare regular reporting on ecommerce performance, projects and initiatives for senior leadership

What we’re looking for

- Experience in an Ecommerce Specialist, Ecommerce Manager or broader Digital Marketing role, ideally within a retail or consumer brand

- Strong understanding of ecommerce trading, online merchandising, SEO and conversion rate optimisation (CRO)

- Hands-on experience with Shopify, including website management, development, integrations and technical improvements

- Experience developing and executing digital and ecommerce strategies that drive revenue, customer acquisition, engagement and retention





- Experience across digital marketing channels, including paid media, email marketing, organic social and campaign management

- Experience developing or managing CRM strategies, customer retention initiatives and loyalty programs

- Ability to coordinate creative campaigns and marketing assets across digital, brand and retail channels

- Comfortable interpreting website analytics, campaign performance and trading data (e.g. Google Analytics) to inform commercial decisions

- Experience managing external agencies, developers and other marketing partners

- Strong project management skills, with the ability to manage multiple priorities, stakeholders and deadlines

- Experience leading, mentoring or coordinating team members is desirable

- A hands-on, proactive approach, with the ability to balance strategic thinking with day-to-day execution and roll up your sleeves to get things done

- A collaborative approach, with the ability to work across ecommerce, brand, marketing and retail teams

- Commercially minded, with an understanding of budgets, marketing investment and return on investment

- Strong organisational skills, with the ability to work autonomously in a fast-paced environment

- Tertiary qualification in marketing, ecommerce, business or a related field is desirable but not essential

What we offer

- The chance to lead ecommerce for a growing, ambitious brand

- A collaborative, supportive team environment

- Career development and progression opportunities

- Generous discounts across the HARLI + HARPA range

About us

HARLI + HARPA is an Australian jewellery brand that creates unique and accessible keepsakes to style, stack, and adorn your self-expression. With a strong focus on customer experience, we strive to provide exceptional service and a unique shopping experience across our growing network of stores. As a dynamic, forward-thinking company, we are constantly seeking talented individuals to help us achieve our ambitious growth objectives.

To apply for this exciting opportunity, please submit your application including your resume and a cover letter detailing your relevant experience and interest in this role.

Apply now to join the HARLI + HARPA team!

📌 Digital and Ecommerce Manager (Hawthorn)
🏢 HARLI + HARPA
📍 Hawthorn