RACV is redefining membership with a current New Membership Tier. You will lead the go-to-market, shaping messaging and value propositions to attract new audiences and build pathways into the broader RACV ecosystem.
You will collaborate across product, marketing, digital, insights and CX to launch and scale the proposition. With ownership of lifecycle journeys and personalised communications, you will drive data-led growth, optimise campaigns and ensure strong onboarding experiences that convert