Are Direct is the largest independent distributor and wholesaler of printed media in Australia and Current Zealand, on behalf of local and international magazine publishers, Are Direct, expertly manages the distribution and promotion of millions of magazines into over 3,000 retailers throughout New Zealand.

Are Direct is a core business within Are Media. Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia’s leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

We welcome the opportunity to explore flexible work options where appropriate, depending on the needs of the business.

Additional paid leave

including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.

Paid parental leave

of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.

Opportunities to grow and develop

with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.

A comprehensive wellbeing program

including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.

Exclusive benefits and discounts

including Fitness Passport memberships,



discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.

A genuinely inclusive culture

supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The Role

Drive stronger retail partnerships, smarter marketing and better commercial outcomes across Australia's independent retail network!

As Trade Marketing Manager – Independent Channels at Are Direct, you'll play a key role in shaping how we engage, support and grow our national newsagent network. Combining commercial strategy with hands‑on execution, you'll bring fresh thinking to retailer engagement, trade marketing and in‑store experiences that deliver measurable results.

Working across independent retailers, and external partners, you'll have the opportunity to make a real impact on category performance. From strengthening our B2B loyalty and engagement programs to improving merchandising effectiveness, you'll turn insights into action and help drive sustainable growth across our retail channels.

What you’ll do

- Shape and deliver a category‑led engagement strategy for the newsagent channel, building stronger retailer partnerships and driving growth, retention and performance through targeted account plans and initiatives.
- Lead and optimise trade marketing,



merchandising and promotional activity across newsagent and supermarket networks, partnering with external service providers to deliver impactful in‑store execution and maximise campaign effectiveness.
- Own and evolve our Connections retailer engagement program, developing compelling B2B loyalty initiatives, targeted communications and incentives that strengthen retailer participation and drive sales growth.
- Turn data into action by analysing sales, campaign and compliance performance, identifying opportunities to improve execution, optimise investment and deliver measurable commercial outcomes.
- Support & deliver implementation of Retailer Onboarding Process, including engagement with retailers and status tracking to enhance the retailer experience.

About you

We’re looking for someone who brings:

- Experience in retail or trade marketing , channel management, merchandising or field operations, with the ability to translate commercial strategies into effective retail initiatives.
- Strong commercial acumen and an analytical mindset , with confidence using sales data, performance insights and reporting to identify opportunities and drive results.
- Excellent relationship‑building and influencing skills , with experience working across retailers, external partners and internal stakeholders to deliver shared outcomes.
- A proactive, hands‑on approach to marketing and execution , with strong planning and communication skills. Experience with B2B loyalty or engagement programs, independent retail networks and digital marketing tools such as Canva, Klaviyo or SailThru will be highly regarded.

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📌 Trade Marketing Manager - Independent Channels (Sydney)
🏢 Are Media
📍 Sydney