Market Growth Manager (Sydney)

Market Growth Manager (Sydney)

19 Oct
|
Spruson & Ferguson
|
Sydney

19 Oct

Spruson & Ferguson

Sydney

Our extraordinary Marketing team has an opportunity available for an experienced and energetic digital marketing specialist with a track record of digital marketing best practice, strategic delivery, segmentation, media agencies, marketing automation platforms and online channels.

This is a permanent full‑time role that can be based in SYDNEY or BRISBANE.

What you'll do as National Marketing Growth Manager

Working closely with the National Marketing Director Broadcast & Digital you'll be responsible for driving marketing growth and retention, customer engagement, and building a high performing, future‑ready digital marketing team for the linear and digital television division of Paramount ANZ, including 10, 10s streaming platform, 10 Drama, 10 Comedy, and Nickelodeon. You'll have the opportunity to work on innovative and world first digital activations, working with cross‑functional teams to bring ideas to life.

Functions will include

- Leading digital acquisition strategies to grow our customer base and optimise cost per acquisition, developing strategies to grow active and addressable users, consumption, loyalty and advocacy with a plan for increasing our digital maturity
- Working closely with Marketing leaders and media agency to ensure we are booking the most effective platforms and placements, implementing efficiencies across various channels, partners and platforms
- Leading and mentoring digital marketing team members, ensuring growth goals are achieved via paid performance marketing and owned communication channels
- Managing our Customer Engagement Platform and martech partners
- Ensuring best practice use of all paid, owned and earned digital and social placements,



with data‑led recommendations for optimisation and creative improvements
- Analysis of performance metrics using tools like Adobe Analytics, Braze, Branch, and agency paid metrics; implement optimisations
- Managing the timely reporting to the National Marketing Director of all efforts, ensuring we are always considering both paid metrics and business outcomes against industry and previous campaign benchmarks for context
- Budget management for digital initiatives as required, including forecasting and reconciliation
- Ensuring all marketing roadmap items are carried out in a timely manner, and proactively proposing improvements

We're looking for

- At least 5 years of experience in digital marketing
- Strong understanding of digital marketing best practice, strategic delivery, segmentation, marketing automation platforms and online channels
- Data‑led, digitally savvy and confident in delivering complex data into meaningful insights
- Experience in leading and building high performing teams
- Confident and effective stakeholder management skills
- Proactive, collaborative, agile and always curious
- Outstanding interpersonal and communication skills

Diversity and Inclusion

Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex,



language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.

We’re honoured to have been named on Diversity Council Australia’s annual list of Inclusive Employers.

Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia’s original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture.

Reasonable adjustments

Paramount recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and be considered for this position. If we can make some adjustments to ensure you are given equal opportunity throughout the recruitment process, please let us know by emailing.

Equal Opportunity Employment

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. At ViacomCBS, the spirit of inclusion feeds into everything that we do, on‑screen and off. We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment chance regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Application

Please note: This role is only open to Australian residents. Unfortunately, we do not offer sponsorship.

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📌 Market Growth Manager (Sydney)
🏢 Spruson & Ferguson
📍 Sydney

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